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Catalog setup
Video Shopping Ads (for Catalog)
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When you create Catalog Ads, you can use interactive add-ons to help people browse and learn more about products in your catalog. You can add interactive add-ons to Catalog Ads using Single Video and Catalog Video ad formats.
Interactive add-ons, such as product cards, showcase tiles, and product tiles, can display up to 20 products across the bottom of your video ad. You can include additional information about your products including prices, discounts, and calls to action.
You can choose which interactive add-ons you want to use when you set up a Catalog Ads campaign. Choose single add-on if you want to choose one add-on to feature in your ads. Choose Dynamic add-on to automatically choose add-ons that people are most likely to engage with. Note: If you set up a Smart+ Catalog Ads campaign, TikTok will automatically select the most engaging and best performing interactive add-on to your ad formats. If you want to choose a single add-on, you'll need to set up a manual Catalog Ads campaign.
Include a call-to-action that shows additional information about your product, such as Free shipping.
Include a product showcase that people can scroll and click through to view more of your available products.
Display product thumbnails alongside your video. With Product Tiles, you can showcase multiple products at once to drive consideration and increase the opportunity to sell. Each tile leads to a unique landing page based on the product links from your catalog.
Show more of your products with a larger product image and an additional product tile.
Create interactive experiences like a gift box and a flip card to help people discover your products.
Interactive add-ons display along the side and bottom of your ad creative. You may want to review the dimensions of your videos and ad creative to make sure any important information is clearly displayed.
Product cards will display information in a 130px field along the bottom of your ad.
Product tiles showcase your products in a 546px space along the bottom of your ad.
Display cards are 750px wide and 421px tall, and display at the bottom of your ad.