About LIVE GMV Max Viewer boost

Last updated: January 2026

Viewer boost is a traffic solution integrated into LIVE GMV Max that allows you to strategically increase your live viewership. It works by enabling you to allocate an additional budget specifically to attract more viewers to your LIVE rooms, complementing your existing Target ROI campaigns. This feature is designed to help you achieve upper-funnel optimization goals, which can, in turn, help optimizing your downstream GMV.


Note: This feature may not be available to you yet.

Benefits of LIVE GMV Viewer boost

  • Maximize reach during peak seasons - During mega sales, viewer count and engagement are critical. Viewer boost allows you to pre-set boosts for scheduled LIVEs or instantly acquire traffic to capture those additional audiences.

  • Kickstart new shops and accounts - New sellers and TikTok accounts often need an initial push. Viewer boost helps you gain immediate viewer traction for your LIVE rooms.

  • Elevate host engagement and performance - Maintain or increase viewership to keep your Livestream host motivated.

  • Amplify new product launches - Ensure your new brands and hero products get maximum visibility during LIVE launches with elevated viewership.

  • Transparent performance insights - Understand the impact of your boost with dedicated reporting to track its performance.

Note: Viewer boost is not eligible for ROI protection.

Features of LIVE GMV Viewer boost

  • Flexible boosting options - Schedule boost feature or instantly start it for current LIVE session.

  • Dedicated budgeting - Viewer boost runs on an additional budget, separate from and in parallel to your Target ROI campaign. Note: This operates without cost control on the boost.

  • Timezone and scheduling - Set start time, daily duration, and end times to align with your Target ROI campaign settings. However, you can't make any changes to the start time after it has passed. The campaign will also stop at the end time, irrespective of the daily duration.

  • Reporting - Monitor viewer related data for your Live GMV Max campaign with key metrics like LIVE views, 10-second LIVE views, Cost per LIVE views, and Average LIVE duration.


LIVE GMV Viewer boost Metrics

Under Campaign List, if Viewer Boost is enabled for a campaign, your campaign list view will show additional default metrics. You can also customize the metrics per your requirements.

  • Campaign Budget

  • Campaign Cost

  • Net Cost

  • Total GMV

  • Total Live Views

  • ROI

  • Base (Target ROI) Budget

  • Base (Target ROI) Cost

  • Base (Target ROI) ROI (this includes GMV from Viewer Boost)

  • Base (Target ROI) Live Views

  • Viewer Boost Budget

  • Viewer Boost Cost

  • Viewer Boost Live Views

Learn more about How to set up LIVE GMV Viewer boost