Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Manage ads
Ad reviews and status
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- Best practices for ad reviews
- How to check ad status
- List of ad statuses and definitions in TikTok Ads Manager
- List of ad group statuses and definitions in TikTok Ads Manager
- List of campaign statuses and definitions in TikTok Ads Manager
- How to review ad language for TikTok Ads
- How to review ad messaging for TikTok Ads
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Edit ad settings
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- How to edit ad settings in TikTok Ads Manager
- How to turn ads on or off in TikTok Ads Manager
- How to view, edit, or delete drafts in TikTok Ads Manager
- How to delete ads in TikTok Ads Manager
- How to find your campaign, ad group and ad IDs in TikTok Ads Manager
- How to add campaign, ad group and ad IDs to your custom columns in TikTok Ads Manager
- How to view change logs
- How to view ad settings for quality assurance
- About recommendations in TikTok Ads Manager
- How to access recommendations in TikTok Ads Manager
- List of available recommendations in TikTok Ads Manager
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Automated Rules
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- About Automated Rules
- How to create and apply Automated Rules
- Best Practices for Automated Rules
- How to apply an existing rule to your ads in TikTok Ads Manager
- How to manage automated rules in TikTok Ads Manager
- How to troubleshoot time lag for Automated Rules
- About Automated Rules relationships
- About Objects in Automated Rules
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Comment Management
App Center
- Ad creation /
- Manage ads /
- Automated Rules /
About Objects in Automated Rules
An Object within Automated Rules is the level you have selected at the beginning. For example, if you select 1 ad group, you only have one Object. If you select 5 ad groups, you have 5 Objects.
Learn more about automated rules.
Example
The way you select your objects will change the results. Consider the following campaign called Shoes Spring Promotion that contains 5 ad groups with a total cost lifetime of 240 USD.
Campaign Name | Ad Group Name | Cost Lifetime (USD) |
Shoes Spring Promotion | Red Shoes | 20 |
Green Shoes | 20 | |
Yellow Shoes | 50 | |
Purple Shoes | 50 | |
Orange Shoes | 100 | |
Total | 240 |
If your object is the Campaign, and you set the rule: If total cost(of each object) lifetime >99, turn off, the whole campaign will be turned off because 240>99.If your object is the 5 ad groups, and you set the rule: If total cost(of each object) lifetime >99, turn off, then only "Orange Shoes" will turn off because 100>99.