Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Manage ads
Ad reviews and status
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- Best practices for ad reviews
- How to check ad status
- List of ad statuses and definitions in TikTok Ads Manager
- List of ad group statuses and definitions in TikTok Ads Manager
- List of campaign statuses and definitions in TikTok Ads Manager
- How to review ad language for TikTok Ads
- How to review ad messaging for TikTok Ads
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Edit ad settings
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- How to edit ad settings in TikTok Ads Manager
- How to turn ads on or off in TikTok Ads Manager
- How to view, edit, or delete drafts in TikTok Ads Manager
- How to delete ads in TikTok Ads Manager
- How to find your campaign, ad group and ad IDs in TikTok Ads Manager
- How to add campaign, ad group and ad IDs to your custom columns in TikTok Ads Manager
- How to view change logs
- How to view ad settings for quality assurance
- About recommendations in TikTok Ads Manager
- How to access recommendations in TikTok Ads Manager
- List of available recommendations in TikTok Ads Manager
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Automated Rules
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- About Automated Rules
- How to create and apply Automated Rules
- Best Practices for Automated Rules
- How to apply an existing rule to your ads in TikTok Ads Manager
- How to manage automated rules in TikTok Ads Manager
- How to troubleshoot time lag for Automated Rules
- About Automated Rules relationships
- About Objects in Automated Rules
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Comment Management
App Center
- Ad creation /
- Manage ads /
- Automated Rules /
About Objects in Automated Rules
An Object within Automated Rules is the level you have selected at the beginning. For example, if you select 1 ad group, you only have one Object. If you select 5 ad groups, you have 5 Objects.
Learn more about automated rules.
Example
The way you select your objects will change the results. Consider the following campaign called Shoes Spring Promotion that contains 5 ad groups with a total cost lifetime of 240 USD.
Campaign Name | Ad Group Name | Cost Lifetime (USD) |
Shoes Spring Promotion | Red Shoes | 20 |
Green Shoes | 20 | |
Yellow Shoes | 50 | |
Purple Shoes | 50 | |
Orange Shoes | 100 | |
Total | 240 |
If your object is the Campaign, and you set the rule: If total cost(of each object) lifetime >99, turn off, the whole campaign will be turned off because 240>99.If your object is the 5 ad groups, and you set the rule: If total cost(of each object) lifetime >99, turn off, then only "Orange Shoes" will turn off because 100>99.