About Automated Rules
Last updated, September 2023

Automated Rules let you create rule-based tasks to automatically check and manage your campaigns, ad groups, and ads on TikTok Ads Manager.

You can use Automated Rules to continuously monitor your campaigns and make adjustments in real-time based on the conditions you set.

Essentially, you are telling the system, "If my ads do this, then take this action."

When you create an automated rule, you choose:

  • The criteria that trigger the rule

  • The action your rule takes on the ad

  • The campaign, ad group, or ad you want the rule to affect

Automated rules can help you save time on managing multiple ads running simultaneously, better control the ad performance, and efficiently grasp the conversion opportunity.

Consider the items you frequently check up on and your subsequent actions in TikTok Ads Manager. For example, ask yourself:

  • Do you want to be notified by email when your campaigns have spent 80% of their lifetime budget?

  • Do you turn on a specific campaign every Friday?

  • Do you pause a low-performing ad when it hits a particular metric?

  • Do you increase your budget if a certain number of people click on your ad?

  • Do you increase your bid if your total daily spend is below a certain amount?

  • Do you increase your budget based on return on ad spend (ROAS)?

With Automated Rules, achieving all of the use cases mentioned above in real-time without needing personal 24/7 monitoring is possible.

Note: Automated Rules now support up to 24 ad performance metric conditions. See more details in Automated Rules Conditions.