Automated rules let you create rule-based tasks to automatically check and manage your campaigns, ad groups, and ads on TikTok Ads Manager. You can use automated rules to continuously monitor your campaigns and make adjustments in real-time based on the conditions you set. When you create an automated rule, you choose:

• The criteria that trigger the rule

• The action your rule takes on the ad

• The campaign, ad group, or ad you want the rule to affect

Automated rules can help you save time on managing multiple ads running simultaneously, control ad performance, and increase conversions. With automated rules, you can:

• Receive notifications by email when your campaigns have spent 80% of their lifetime budget

• Turn on specific campaigns certain days of the week

• Pause a low-performing ad when it hits a particular metric

• Increase your budget if a certain number of people click on your ad

• Increase your bid if your total daily spend is below a certain amount

• Increase your budget based on return on ad spend (ROAS)

Note: Automated rules now support up to 24 ad performance metric conditions. See more details in Automated Rules Conditions.