TikTok広告マネージャーとMMPのレポートの相違について

App conversion reporting discrepancies between TikTok Ads Manager and Mobile Measurement Partners (MMPs) are common and expected because different tools define and calculate conversions differently.

Common causes of discrepancies

• Attribution methodology differences: TikTok self-attributes conversions if the ad interaction, such as click and impression, happens within the lookback window set on the platform. MMPs mostly use last-click attribution and conversion data is deduplicated across networks.

• Timezone differences: There might be time zone differences in reporting. TikTok's timezone (displayed next to the date range) can't be adjusted because it's configured when you create the ad account.

• Lookback window differences: The conversion lookback window might be set differently between TikTok Ads Manager and MMP. By default, TikTok tracks first open or install conversions within 7 days of ad click or 1 day of ad view and in-app conversions within 90 days of the install/app open. Most MMPs provide configurable 1-30 days of click-through and 1-48 hours of view-through lookback windows.

• Conversion reporting timing differences: TikTok Ads Manager reports conversions by the day of the ad interaction (for example: click, impression) whereas MMPs may report conversions based on the day of the conversion event. Enable the Real-time columns through the Custom Columns option in the Ads Manager dashboard to view the data based on event occurrence.

次のステップ

MMPのコンバージョンレポートの相違について、詳細をご確認ください。

• Adjust

• Airbridge

• AppsFlyer

• Branch

• Kochava

• Singular

• Tenjin