About setting different affiliate commission rates for TikTok Shop Ads

This feature is only available to invited sellers.

You can set a commission rate for each product, a group of products, or all products. Choose a standard commission rate to set a commission rate for organic sales. Turn on Shop Ads commission rate to offer a custom commission to creators for orders generated with the support of ads. You can set a commission rate from 1% and 80%.

If you turn off Shop Ads commission rate, ads that use affiliate posts will still earn the standard commission rate. All eligible sales are subject to the standard commission rate unless a Shop Ads commission rate is specified.

For example, you can set a 10% standard commission and a 5% Shop Ads commission for your product. If someone clicks on an affiliate product link and buys your product without clicking on an ad, the order will generate a 10% standard commission. If someone clicks on an ad that uses an affiliate post and buys your product, the order will get a 5% Shop Ads commission.

Target Collaboration is creator-specific, while Open Collaboration is open to all creators. If you set a Shop Ads commission rate for a Target Collaboration with a creator, this rate will apply instead of the Shop Ads commission rate you set for Open Collaboration of the same product.

Learn how to turn on Shop Ads commission rates for your products in Seller Center.