About Sharing LiveRamp Audiences to TikTok

TikTok and LiveRamp have partnered closely to launch an enhanced audience matching solution. Starting March 20 2025, you can expect to see improved audience sizes and match rates, all while maintaining robust privacy standards.

Key Benefits

• Higher Match-Rates: Share a broader set of input identifiers with TikTok, resulting in improved matching.

• Expanded Reach: Reach more potential customers on TikTok with larger audience sizes.

• Stronger Performance : Better campaign performance with more effective audience targeting.

What does this mean for you?

These changes will automatically flow through to existing and new audiences. But consider re-sharing current audiences with additional identifiers (see below) for optimal match-rate lift. Here is a list of possible identifiers to share with Tiktok for optimal match-rates: Email, Phone Numbers, Ramp IDs, Cookies, MAIDs, Name & Postal.

Next Steps

Learn more about TikTok Custom Audiences.

Learn more about how to distribute your audiences from LiveRamp to TikTok.

Learn more about possible LiveRamp identifiers to share with TikTok.