About Single Page Application Pageview Measurement for TikTok Pixel

Single Page Applications (SPAs) dynamically update content without reloading the entire page. Unlike traditional websites, SPAs change the URL without a full reload.

Pageview Measurement for SPAs

By default, the TikTok Pixel will measure pageview events whenever the URL changes within a SPA, aligning with industry standard practices. For users who use a partner to manage their pixel implementation, this update to pageview measurement will not be enabled initially. The option to configure this measurement for partner implementations will be announced soon.

Benefits

• Improved Accuracy: By capturing URL changes, advertisers can more accurately measure user behavior on websites using SPAs.

• Automatic Support: No additional setup is required; this feature is enabled by default.

Managing Your Settings

Opting Out

While this feature is enabled by default to enhance measurement accuracy, some advertisers may prefer to opt out. Review the Business Developer Documentation for instructions on how to disable SPA pageview collection.

Viewing Pixel Data

We recommend utilizing TikTok For Business Tools, such as Pixel Helper, to view the data being sent to TikTok and ensure it aligns with data-sharing policies and does not include data that may be deemed sensitive.

For more information about data collection policies, refer to TikTok Business Product Data Terms and TikTok Privacy Policy.