About Smart+ Automotive Ads

Automotive Ads are catalog-based ads that match your models, offers, or inventory with users based on their in-market activity and preferences. Automotive Ads help you match users with the right car or offer for them. Automotive Ads can promote VINs (typically for dealers and marketplaces) or models, trims, and/or offers (typically for OEMs). With Smart+, you can create an Automotive Ads campaign powered by AI that helps improve your return on effort by optimizing the campaign flow.

Benefits of Smart+ Campaigns

• Optimize for performance: Build high performing campaigns with machine learning and predictive AI that help you to achieve your business' marketing goals.

• Less time spent on ad operations: Create your Smart+ Campaign and let TikTok handle the rest. Smart+ assists in creating and managing your ads to save you valuable time and effort.

• Creative made easy: Reduce creative fatigue and costs by automating how your creatives are shown to your audience.

Key benefits of Automotive Ads:

• Deliver personalized VIN or model recommendations to users based on catalog interactions and intent signals.

• Reduce creative production needed by dynamically showcasing multiple VIN or models in one creative.

• Drive users to the most relevant experience by enabling multi-link CTA and sort/filter pages.

Key features of Automotive Ads

Automotive Ads support two creative formats:

• Video + Product Card: Lean into TikTok’s Creative Best Practices while keeping the inventory experience hyper-relevant.

• Multi-link Carousel Card: Launch with minimal lift, pulling images straight from your catalog. Each image is mapped to its own unique URL destination.

Users will also be able to browse your full catalog of inventory in the TikTok app from our Vehicle Inventory Page, or via a website link of your choosing.

Next steps

Learn how to set up a Smart+ Automotive Ads campaign.