About Smart Multi Ad Text for Search Ads Campaigns

The Smart Multi Ad Text for Search Ads Campaign feature allows you to craft ads that automatically adapt to deliver more relevant messages to your customers. Simply enter multiple headlines—up to five—and, over time, TikTok will test different combinations to see which perform best. By aligning your ad content more closely with potential customers’ search terms, Multi Text Ads can help improve your campaign’s performance.

Note: If you do not see this feature in TikTok Ads Manager, then it is not available to you at this time. Reach out to your TikTok representative to learn more.

Learn more about Search Ads Campaign.

Benefits

In order to help improve performance, this feature provides the option to provide up to 5 ad titles.

• Enhanced Relevance and CTRs: TikTok's smart system can tailor the ad creative to align with the user’s query, enhancing the keyword-to-creative match, potentially boosting ad relevance and click-through rates (CTRs).

• Enhanced Micro-Targeting: Dynamic multi Ad Text helps you in micro targeting within one campaign vs creating multiple campaigns.

• Optimization Opportunity: When users submit multiple ad texts for a single ad creative, it presents a unique opportunity for optimization to improve the relevance between ad text and search query.

• Improved Efficiency: Reduces the manual effort required for ad title optimization, allowing you to focus on other strategic tasks.

How to add additional text

To add additional text during the standard campaign creation process, select the "+Add" button, then you can insert up to five total lines of ad text.

Tips for creating ad titles for Search Ad Campaigns

The following are some best practices for ad titles tailored towards Search Ad Campaigns:

• Ensure titles are relevant to advertiser provided Search Keywords, including a keyword or phrase relevant to the campaign's targeting.

• Diversify Ad Titles: Use a variety of ad titles to target different audience segments and search intents.

• Cover a Wide Range of Keywords: Incorporate both broad and specific keywords to maximize reach and relevance.

• Balance Broad & Niche Keywords: Use a mix of high-volume and long-tail keywords to attract a well-rounded audience.

• Ensure titles are aligning with user intent.

  • Use keywords that align with the search query or problem the user is trying to solve.

  • Ensure the title includes a keyword or phrase relevant to the campaign’s targeting.

  • Examples: - "Affordable Winter Coats – Perfect for Every Style" - "How to Stay Warm Without Overspending | Top Winter Coats"

• Highlight benefits or USPs (Unique Selling Points)

  • Focus on how the product or service solves a problem or fulfills a need.

  • Examples:

    • "Eco-Friendly Bags That Last a Lifetime"

    • "Travel Light: Durable, Stylish Bags You’ll Love"

• Keep titles concise and action-oriented

  • Focus on clarity to grab attention quickly.

  • Examples: - "Upgrade Your Workspace with These Desk Hacks" - "Transform Your Desk: 5 Must-Have Gadgets"

• Include numbers and Lists

  • Casual and conversational tone that encourages sharing or comments. - Example: "This Mascara Will Change Your Lash Game Forever"

  • Educational or entertainment-focused approach - Example: "Ultimate Guide to Choosing the Best Mascara for You"

• Personalization and inclusivity

  • Address the audience directly or use inclusive language to make the title relatable.

  • Examples: - "Your Perfect Travel Look Awaits" - "Find the Travel Wear That Feels 100% You"