About Smart Multi Ad Text for Search Ads Campaigns

The Smart Multi Ad Text for Search Ads Campaign feature allows you to craft ads that automatically adapt to deliver more relevant messages to your customers. Simply enter multiple headlines—up to five—and, over time, TikTok will test different combinations to see which perform best. When you align your ad content more closely with potential customers’ search terms, Multi Text Ads can help improve your campaign’s performance.

Note: If you do not see this feature in TikTok Ads Manager, then it is not available to you at this time. Reach out to your TikTok representative to learn more.

Learn more about Search Ads Campaign.

Benefits

In order to help improve performance, Smart Multi Ad Text provides the option to provide up to 5 ad titles.

• Enhanced Relevance and CTRs: TikTok's smart system can tailor the ad creative to align with a person’s query, enhancing the keyword-to-creative match, potentially boosting ad relevance and click-through rates (CTRs).

• Enhanced Micro-Targeting: Dynamic multi Ad Text helps you in micro targeting within one campaign vs creating multiple campaigns.

• Optimization Opportunity: When a person submits multiple ad texts for a single ad creative, it presents a unique opportunity for optimization to improve the relevance between ad text and search query.

• Improved Efficiency: Reduces the manual effort required for ad title optimization, allowing you to focus on other strategic tasks.

How to add additional text

To add additional text during the standard campaign creation process, select the "+Add" button, then you can insert up to five total lines of ad text.

Spark Ads compatibility

Smart Multi Ad Text for Search Ads Campaigns is compatible with Spark Ads. In Search campaigns using Spark push, you can enter multiple ad titles.

• Spark push: Only the first title (Title 1) is pushed to the TikTok profile. An in-product notice will confirm this.

• Ad delivery: Additional titles are used only in Search ad delivery. Different viewers may see different titles, depending on the recommendation system.

• Preview: The ad preview displays all entered titles.

Learn more about Spark Ads and how to create them in TikTok Ads Manager.

Tips for Search Ads Creative

• Use a diversity of creative formats to optimize performance across different behaviors and intents such as videos, carousels, and catalog product ads: Multiple creatives are supported in ad groups, and each creative supports a single video or carousel image ad. Video and image formats are the same as in-feed campaigns, so creative can be repurposed from in-feed campaigns.

• Ensure ad creatives align tightly with the ad group's keywords: Search Ads campaign evaluates the relationship between keywords, creative, and account queries to determine ad quality and serve priority. Every creative and keyword within an ad group has a unique score and the score is not averaged for the entire ad group.

• Group keywords related to a specific product or service into one ad group: For example, if one ad group targets shoe keywords, use shoe-related creatives. If another ad group targets shirt and blouse keywords, use creatives for shirts and blouses in that group.

• Utilize TikTok Catalog to automatically advertise relevant products: You can use comprehensive product data tied to account intent and interest.

• Ensure your landing page destination matches the visual and textual promises made in the ad creative: Check that your visuals and messaging are consistent with promises made in the ad in terms of clarity, usability, and trust.

• Use video ads for effective engagement and retargeting: Video Ads are critical for brand storytelling and emotional connection.