How to create Spark Ads for Manual and Search Campaigns on TikTok Ads Manager

You can use Spark Ads to leverage organic TikTok posts and their features in your advertising. Each TikTok Ads Manager account can support a maximum of 10,000 Spark Ads. There are two types of Identity available for creating Spark Ads:

• Identity Type 1: Use your own linked TikTok Business Account.

• Identity Type 2: Use authorized accounts (authorized through Business Center) or Posts (authorized via video codes).

Before getting started

If you are unsure about which Identity method to select, consider the following:

• If you have linked your TikTok Business account to TikTok Ads Manager, and want to use your own TikTok posts or push video from Ads Manager and publish it under your linked business account, choose Identity Type 1.

• If you want to use accounts authorized via Business Center or use posts authorized through video codes, choose Identity Type 2.

Before you create a Spark Ad:

• You cannot edit a post’s caption after it’s been authorized as an ad. Please make sure the ad caption is the final version when creating Spark Ads.

• A private video will become public once it is used in a campaign, and the video privacy status cannot be changed during promotion (however, you can turn on the TikTok Ads Only Mode).

• A video code can only be deleted when all the ads this video is used in are deleted on TikTok Ads Manager.

Note: There are different creation flows for creating Spark Ads under Manual, Search, and Smart+ Campaigns.

How to create Spark Ads for Manual and Search Campaigns on TikTok Ads Manager

1. Select an Advertising Objective

2. Complete Campaign and Ad Group settings.

3. Go to the Ad details section.

4. Choose the creatives you wish to Pull or Push as Spark Ads by clicking Add videos or images to open the creative selection drawer, which includes TikTok posts and Your library.

5. Follow the remaining directions for Pull or Push.

For Pull:

1. Choose the TikTok posts tab, and select the designated post you need to use in Spark Ads.

   1. The TikTok posts tab includes all posts coming from:

      • Linked business accounts

      • TikTok accounts authorized via Business Center

      • TikTok posts authorized via video codes

        • Note: Click Add post in the top right corner to authorize new posts as Spark Ads. You can bath authorize up to 20 video codes at a time. There is an authorization period for you to review beneath each post.

For Push:

1. Choose the Your library tab, and select the creatives from Your library or upload videos or images to Your library.

   1. Note: For Push Spark Ads, after confirming the creative selection, you will need to choose either Custom Identity or Connect a TikTok account to determine how you present your business in your TikTok ads.

2. After you select the video or image, click Confirm.

If you are creating Spark Ads under a Smart+ Campaign, visit How to create Spark Ads for Smart+ Campaigns on TikTok Ads Manager to learn more.