About Smart+ Bid Protection (Full Cycle) for App Promotion (TikTok Minis)
Learn more about the Smart+ Bid Protection incentive offer.
Eligibility criteria
To qualify for the Incentive, your campaign must meet the following criteria.
Category | Requirement |
Campaign type | Smart+ |
Objectives | App Promotion (Android or iOS Advanced Dedicated Campaigns) for TikTok Minis |
Bidding Strategy | Day0 tROAS |
Regions | Global, as indicated on TikTok Ads Manager |
Duration | Coverage period is every day after the first impression |
Conversion volume | TikTok Mini Series: The ad group must achieve at least 5 conversions daily (Purchase). TikTok Mini Games: The ad group must achieve at least 500 conversions daily (Ad impressions). |
Performance thresholds | Target ROAS ad groups: Eligible if the billing ratio is more than 1.2 times of your target spend, based on your minimum ROAS bid daily. |
Disqualification/ Ineligibility | General If any of these actions ("Negative operations") occur at the adgroup level, no compensation will be provided for that day. - Pausing or deleting the campaign - All campaign creatives rejected - Insufficient account balance - Risk control issues encountered - Account suspension or block - Any of the following budget adjustments: Decrease in campaign budget, decrease in ad group budget, any adjustment of ad group min. budget Mini Games >2 manual modifications of bid Mini Series Any manual bid modifications |
Terms & Conditions | Campaigns or ad groups must not violate TikTok's Commercial Terms of Service, Advertising Terms, Advertising Policies, Community Guidelines, Branded Content Policy, and any other applicable terms. TikTok reserves the right to determine eligibility, issue ad credits at its discretion, or withdraw the Incentive at any time. |
How the incentive amount is calculated
With CBO soon supporting different ad-group bid amounts, incentive calculation will shift to ad-group level for App & Lead objectives. Incentives for Sales objective remain at campaign level.
Campaign Type / Flow | Objective | Calculated at Ad Group Level | Calculated at Campaign Level |
CBO: Smart+ | App | No | Yes |
Non-CBO (All flows) | All objectives | Yes | No |
Incentive calculation will be based on the payout period (i.e. Every single day that the campaign is online).
Bidding Strategy | Formula | Example |
Cost Cap TikTok will provide ad credits equivalent to the difference between actual CPA and the advertiser's Cost Cap bid. | Budget consumed - CC bid *1.2*Conversions | Highest CPA bid: $10 Actual budget consumed: $500 Conversions: 25 Billing ratio: $500/($10*25) = 2 Ad credit: $500 - ($10*1.2*25) = $200 |
Minimum ROAS/ Target ROAS Mini-games/ Mini-series only If your actual ROAS is lower than your target, TikTok covers the extra cost beyond what would have been needed to meet the target minimum ROAS.
Note: If you change your bid mid-flight, the incentive will be calculated using the new, less strict bid (e.g., raising CPA from $10 to $20 means $20 will apply). | Actual Spend - Expected Spend Expected spend = Conversion value/ROAS bid Conversion value: - Mini-Series: D0 purchase value - Mini-Game: D0 ad revenue Billing ratio > 1.2 | Lowest ROAS bid: 0.8 Conversion value: $60 Actual Spend: $100 (ROAS 0.6) Expected Spend: $60 / 0.8 = $75 Billing ratio: $100/$75 = 1.3 Ad credit: $100 - $75 = $25 |
