About Smart+ Bid Protection (Full Cycle)
Smart+ Bid Protection is a limited-time incentive (the "Incentive") for advertisers running Smart+ campaigns. It aims to give Smart+ campaigns room to learn, while protecting your marketing investment. If an eligible campaign underperforms against certain CPA or Minimum ROAS thresholds, we will automatically reimburse a portion of the gap with ad credits within the same ad account.
Note: Smart+ Bid Protection (Full Lifecycle) is the default solution. Only bidding strategies that are currently unsupported in the Full Lifecycle version will use Smart+ Bid Protection (Learning Phase).
Key features
Full lifecycle coverage: Protection has been expanded from the first 3 days to your campaigns entire duration.
Automatic credit delivery: If performance thresholds aren't met, credits are delivered directly to your TTAM account.
Investment buffer: Automatically triggers when actual costs exceed 1.2x your bid.
Availability
Smart+ Bid Protection is available for the following objectives and campaign types, for their full campaign lifecycle:
Campaign objective | App Promotion | App Promotion | Lead Generation | Sales | Sales | Sales |
Promotion type / Campaign setup / Destination | App-Install | TikTok Minis | / | Website | App | Website + App |
Campaign Type | Android, IOS 14 DC-Real Time Reporting eligible | Mini-series Mini-game | Non-Search Campaign | Non-Search Campaign | Android, IOS 14 DC-Real Time Reporting eligible | / |
Bidding Strategy | Cost Cap | tROAS | Cost Cap | Cost Cap, MinROAS | Cost Cap, MinROAS | Cost Cap, MinROAS |
Note: Both CBO and non-CBO campaign types are supported. If you choose to run a CBO campaign, all placements are available. If you choose to run a non-CBO campaign, the campaign placement must include TikTok.
Am I eligible for this?
Find out more about the eligibility criteria based on your campaign objective:
Smart+ Bid Protection for App Promotion objective (Installs/Retargeting)
Smart+ Bid Protection for App Promotion objective (TikTok Minis)
How is the incentive amount calculated?
Campaign Type / Flow | Objective | Calculated at Ad Group Level | Calculated at Campaign Level |
CBO: Smart+ | App | No | Yes |
CBO: Smart+ | Lead gen | No | Yes |
CBO: Smart+ | Sales | No | Yes |
Non-CBO (All flows) | All objectives | Yes | No |
Ad credit payment and usage
Any ad credits issued as part of the Incentive will be issued directly to you TikTok ad account. You can check the status of the incentive in the "reporting view" of the corresponding ad group or in "Payment" section under the "Tools" tab. You will also receive a notification in TikTok Ads Manager (TTAM) when ad credits are added to the ad account. Ad credits can be used towards running ads within the same ad account, cannot be withdrawn as currency or transferred between ad accounts and are subject to the TikTok Ad Credit Terms.
TikTok reserves the right to revoke ad credit if we detect any unusual behavior, fraud, or violations of the TikTok Commercial Terms of Service, TikTok for Business Advertising Terms, TikTok's Advertising Policies, TikTok Community Guidelines, and other applicable terms of service. By participating in this Incentive, you agree to the TikTok Ad Credit Terms, and you agree and understand that TikTok's grant of ad credits to you is subject to the terms and eligibility criteria outlined for the Incentive and the Ad Credit Terms. TikTok reserves the right to determine eligibility, issue ad credits at its discretion, or withdraw the Incentive at any time.
