About Smart+ Paid and Organic Optimization

Smart+ is introducing a new delivery feature that will optimize for paid and organic conversions for select content. This feature will allow you to maximize their total impact across TikTok.

Note: If you do not see this feature in TikTok Ads Manager, then it is not available to you at this time. Reach out to your TikTok representative to learn more.

Key Benefits

• Organic anchor: Automatically add an organic anchor link to select posts to drive conversions.

• Delivery optimization: Unify paid & organic delivery, so your campaign delivers maximized platform-wide conversions on TikTok.

• Unified reporting: Provide overall metrics (including paid conversions) reporting, accessible via TikTok Ads Manager.

Organic Anchor Visual Examples