About Store Promotion Ads

Last updated: January 2025

Store Promotion Ads are video ads shown on TikTok that direct customers to either your TikTok Shop homepage or product feed. These ads do not display the yellow shopping bag icon. Store Promotion ads are best suited to build store awareness. Both Store Promotion Ads and GMV Max campaigns can run simultaneously.


When someone clicks your Store Promotion Ad, you can choose to direct them to your shop's homepage to view featured products, new arrivals, or curated collections. You can also direct customers to your product feed to view all the available products in your shop.


Note: This feature is currently available only to invited sellers.

Benefits of Store Promotion Ads

  • Engaging Content: Use videos highlighting your business's unique story, latest recommendations, and promotions to engage and inform your audience.

  • Direct Navigation: Bring customers directly to your shop's homepage or product feed, making it easy for them to explore your products.

  • CTA Box: Display a call-to-action box to encourage customers to interact with your brand and store.


How to create Store Promotion Ads in TikTok Ads Manager

  1. Go to TikTok Ads Manager.

  2. Create campaign with Product Sales Shop objective.

  3. Choose Store Promotion Ads as your Shop Ads type.

  4. Complete your ad group details and click Continue.

  5. In the Ad creative section, click + TikTok Post to use an existing post, or + Video to upload a new video.

  6. In the Destination section, choose Your shop's homepage or Your shop's product feed.

  7. Choose a Call to action from the dropdown menu.

  8. When you're finished, click Publish all.


Once the ad is live, you can view campaign metrics in TikTok Ads Manager.