How to view Shop Ads metrics in TikTok Ads Manager

Last updated: December 2024

When you create ads for your TikTok Shop, you can see how they perform in the Campaign page in TikTok Ads Manager. You can also see Shop Ads metrics in Seller Center.


To see your Shop Ads metrics in TikTok Ads Manager:

  1. Go to TikTok Ads Manager.

  2. Go to Campaign.

  3. Click +Filters.


To see all Shop Ads campaigns:

  1. Click Campaign Settings.

  2. Click Product Source

  3. Choose TikTok Shop.


To see specific Shop Ads formats:

  1. Click Ad group settings.

  2. Click Ad type.

  3. Choose Video Shopping Ads, LIVE Shopping Ads, Product Shopping Ads, or Store Promotion Ads.

To use the Shop Ads reporting template, click the Custom Columns dropdown and choose Shop Ads.


Included in the Shop Ads reporting template:

  • Total Cost: The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule.

  • Impressions: The number of times your ads were on screen.

  • Clicks: The number of clicks from your ads that lead to a specified destination.

  • CTR: The percentage of times people click to a specified destination after being shown your ad.

  • Product page views (Shop): The number of TikTok Shop product detail page views attributed to your ads.

  • Checkouts Initiated (Shop): The number of TikTok Shop initiates checkout events that are attributed to your ads, such as clicks on Buy now and Buy with coupon buttons on your product pages.

  • Purchases (Shop): - The number of TikTok Shop order submission actions attributed to your ads.

  • Purchase Rate (Shop): The percentage of TikTok Shop purchases out of all click events.

  • ROAS (Shop): The total return on ad spend (ROAS) from TikTok Shop gross revenue attributed to your ads.

  • Gross Revenue (Shop): The TikTok Shop gross revenue attributed to your ads. It's the amount people pay, less sales taxes, and any product discounts provided to them by TikTok Shop platform.

Other metrics to consider: Shop events

  • Adds to cart (Shop)

  • Est. affiliate commission (Shop). This metric is only available to invited sellers, and is only available when the following settings are used:

    • Video Shopping Ads with a specified shop

    • LIVE Shopping Ads with video-to-live format and a specified shop

    • Store Promotion Ads

Video events

  • Video views, 6-second video views, 2-second video views

  • Video views at 100%, 75%, 50%, 25%

  • Average watch time

LIVE events

  • LIVE views, effective LIVE views

  • LIVE product clicks

Learn how to manage and save reports in ads manager.