About the Multilingual tool in TikTok Ads Manager

The Multilingual tool within TikTok Ads Manager automatically translates an ad's audio into other languages and adds text captions for those languages. This helps deliver ads to users in their corresponding language automatically.

How it works

The TikTok Multilingual tool is found within TikTok Ads Manager during the ad creation process. When toggled on, an ad's audio and captions will be translated to supported languages for each user based on the user's device language setting.

Availability

• Regions: Global

• Ad placements:

  • Automatic placement: all automatic placements excluding Search

  • Manual placement: TikTok feeds (For You feed and profile feed)

• Ad campaign creation type:

  • Smart+ only, unavailable for non-Smart+ campaigns

• Ad formats:

  • Both Spark and non-Spark Ads, but one campaign must be all Spark or all Non-Spark for the tool to work

• Ad objectives:

  • App promotion: App install only, includes MAI (install), AEO (in-app-event), and VBO (value-based optimization) for Android only

    • Note: App retargeting and pre-registration are not supported by Smart+, thus are not supported by multilingual tool as well

  • Sales: Web conversions

Learn more

Learn how to use the Multilingual tool in TikTok Ads Manager.