About the Planning Inspiration page in TikTok Business Center

Last updated: October 2024

The Planning Inspiration page in TikTok Business Center contains historical marketing data you can use to plan your ad campaigns on TikTok. You can filter global insights to preview how your ads might perform across different audiences, industries, regions, and ad objectives. The Planning Inspiration page is available to select managed clients.

Note: The benchmarks provided are intended for reference only and do not guarantee specific campaign performance or accuracy.

Features

Use the Planning Inspiration page to:

Create better ads to engage more customers with rich data.
Stay up-to-date on the latest marketing trends and creative best practices.
Access your information in one place while you create media plans or prepare for business reviews.

Learn more about how to use the Planning Inspiration page in TikTok Business Center to navigate these areas.

Learn more on how to remove ads from the Planning Inspiration page if you don't want your ads to appear.