Managing accounts with Business Center
How to use the Planning Inspiration page in TikTok Business Center
You can use the Planning Inspiration page in TikTok Business Center to see how your ads might perform in different scenarios.
Before you begin
To access the Planning Inspiration page, you'll need to have a TikTok Business Center account.
How to use the Planning Inspiration page
To use the Planning Inspiration page:
Go to TikTok Business Center.
Click Planning Inspiration in the left menu.
Choose how you want to filter your insights. You can sort by Marketing region, Audience age, Gender, and Referred period.
You can use the following sections to see specific insights:
Ad Performance: See marketing trends based on campaign objectives, industries, and the devices your customers are likely to use. Learn how to choose the right objective for your ads.
Target Audience Insights: Learn about your potential audience across age, gender, location, interests, and devices.
Audience Preference: See what videos and products are popular with specific audiences.
The Planning Inspiration sections will help you understand what your audience prefers and what is working well based on specific targets and objectives that you input. You can change what data you see by applying filters to each section.