About the Private Creator Pool

The Private Creator Pool on TikTok One is a way for advertisers to curate a private group of creative talent made up of creators referred by the advertiser. Advertisers can invite creators to be part of the advertiser's Private Creator Pool and setup campaigns specifically for members of their Private Creator Pool.

If a creator accepts an invitation to be a part of your Private Creator Pool, the creator can't accept invitations to be part of another advertiser's Private Creator Pool.

Once a creator joins your Private Creator Pool, the only campaigns available to them in TikTok One will be the campaigns you designate for them. Private creators will not be able to view or join campaigns from any other advertisers in TikTok One. Private creators will not be shown to, cannot be searched for, or found by other advertisers. Note: Withdrawal is not available.

Only creators who have not previously registered for TikTok One are eligible for a Private Creator Pool. Additional eligibility requirements of creators will vary depending on the region where TikTok One is available. These requirements may include a follower threshold, a minimum age, a minimum number of posts, and video views over the past 30 days.

The Private Creator Pool currently supports Creator Content at Scale campaigns and private creators will receive a revenue share from TikTok for campaign content just like any other creators receive for similar campaigns in TikTok One.