About the welcome message template for TikTok Direct Messaging Ads

Welcome message templates allow you to automate simplified chat flows when users first engage in new conversations with your business through TikTok Direct Messaging Ads.

Benefits

Welcome message templates are a lightweight messaging automation tool that can improve efficiency and user experience in TikTok Direct Messaging Ads.

• Greeting and Suggested Questions help guide users into starting a conversation, helping to boost conversation start rates and improve overall ad performance.

• Pop-up Form Card enables businesses to seamlessly collect and organize leads - all within the TikTok Direct Messaging experience, without redirecting users outside the chat.

Key concepts

You can use welcome message templates for lead generation ads that are optimizing toward TikTok Direct Messages. The welcome message template is made out of 3 modules:

Greeting (required)

The greeting module allows you to automatically welcome your customers upon entering a new TikTok Direct Messaging chat. You can introduce your products or services to encourage further interaction.

Display logic: If users enter a chat with the same business, but from different messaging ads, they will receive the welcome message of the newest message ads (if any).

Suggested questions (optional)

You can simplify the conversation-starter process for users with Suggested Questions. Choose from up to three pre-designed questions and receive automated responses, initiating conversations with a single click.

Display logic: Once the customer has selected 1 option, the remaining suggested questions will no longer show.

Form Card (optional)

You can gather leads or customer information using a pop-up form card within TikTok Direct Messaging chats. Collected leads will sync to TikTok Ads Manager's Leads Center and any integrated CRMs.

Display logic: If the customer hasn't submitted the form, but enters the chat from a non-ad traffic direct message entrance, the pop-up form will still be shown to the user until the customer submits the form or gets a new form.

Next steps

Learn how to set up a welcome message template.