Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Insights and reporting
Reports
-
- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies
-
Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
-
- Overview of TikTok reporting metrics
- Basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
-
TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Reports /
About TikTok's solution for invalid traffic with DoubleVerify
One of TikTok's invalid traffic (IVT) solutions includes a partnership with DoubleVerify, an independent provider of marketing measurement software, data, and analytics that authenticates the quality and effectiveness of digital media. Learn more about TikTok's set of invalid traffic solutions.
Features
For DoubleVerify clients, you can access insights on viewability, brand safety/suitability, and IVT for your TikTok campaigns directly within DoubleVerify. Key metrics include (but are not limited to):
Monitored Ads
GIVT Rate
Fraud/SIVT Incident Rate
Fraud/SIVT Free Rate
Total Calls
Prerender Calls
Availability
The DoubleVerify IVT solution for TikTok campaigns is only available for the following:
Feed: For You Feed
Note: Over time, we may test other feed availabilities with select clients.
Ad formats: in-feed, Top Feed, Spark ads, video shopping ads, Pulse suite
Ad objectives: reach, video views, community interaction, traffic, app promotion, lead generation, product sales, web conversion
Activate the DoubleVerify IVT solution for TikTok campaigns
For DoubleVerify clients, you can learn more and begin by reaching out to your dedicated TikTok sales representative. For this solution, you must create your TikTok campaign in DoubleVerify Pinnacle and confirm your DoubleVerify Client ID, also known as a CTX code.