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About TikTok's solution for invalid traffic with DoubleVerify

Terakhir diperbarui: February 2025

One of TikTok's invalid traffic (IVT) solutions includes a partnership with DoubleVerify, an independent provider of marketing measurement software, data, and analytics that authenticates the quality and effectiveness of digital media. Learn more about TikTok's set of invalid traffic solutions.


Features

For DoubleVerify clients, you can access insights on viewability, brand safety/suitability, and IVT for your TikTok campaigns directly within DoubleVerify. Key metrics include (but are not limited to):

  • Monitored Ads

  • GIVT Rate

  • Fraud/SIVT Incident Rate

  • Fraud/SIVT Free Rate

  • Total Calls

  • Prerender Calls


Availability

The DoubleVerify IVT solution for TikTok campaigns is only available for the following:

  • Feed: For You Feed

    • Note: Over time, we may test other feed availabilities with select clients.

  • Ad formats: in-feed, Top Feed, Spark ads, video shopping ads, Pulse suite

  • Ad objectives: reach, video views, community interaction, traffic, app promotion, lead generation, product sales, web conversion


Activate the DoubleVerify IVT solution for TikTok campaigns

For DoubleVerify clients, you can learn more and begin by reaching out to your dedicated TikTok sales representative. For this solution, you must create your TikTok campaign in DoubleVerify Pinnacle and confirm your DoubleVerify Client ID, also known as a CTX code.

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