Advertising policy resources
Reports
Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
TikTok supported third-party measurement
One of TikTok's invalid traffic (IVT) solutions includes a partnership with DoubleVerify, an independent provider of marketing measurement software, data, and analytics that authenticates the quality and effectiveness of digital media. Learn more about TikTok's set of invalid traffic solutions.
For DoubleVerify clients, you can access insights on viewability, brand safety/suitability, and IVT for your TikTok campaigns directly within DoubleVerify. Key metrics include (but are not limited to):
Monitored Ads
GIVT Rate
Fraud/SIVT Incident Rate
Fraud/SIVT Free Rate
Total Calls
Prerender Calls
The DoubleVerify IVT solution for TikTok campaigns is only available for the following:
Feed: For You Feed
Note: Over time, we may test other feed availabilities with select clients.
Ad formats: in-feed, Top Feed, Spark ads, video shopping ads, Pulse suite
Ad objectives: reach, video views, community interaction, traffic, app promotion, lead generation, product sales, web conversion
For DoubleVerify clients, you can learn more and begin by reaching out to your dedicated TikTok sales representative. For this solution, you must create your TikTok campaign in DoubleVerify Pinnacle and confirm your DoubleVerify Client ID, also known as a CTX code.