Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Interactive enhancements
Interactive add-ons
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- About interactive add-ons
- Interactive Add-on: Download Card
- Interactive Add-on: Gesture
- Interactive Add-on: Pop-out Showcase
- Interactive Add-On: Super Like
- About Display Card
- Interactive Add-on: How to Create an Ad With a Countdown Sticker
- Interactive Add-on: How to Create an Ad With a Gift Code Sticker
- Interactive Add-on: How to Create an Ad With a Voting Sticker
- About Interactive Add-On: Story Selection
- How to set up Story Selection in TikTok Ads Manager
- How to create Display Card ads
- About the info card ad format
- How to remove Interactive Add-ons from your ads
- How to create an interactive Gesture
- How to set up Download Cards
- Specifications for TikTok Interactive add-on: Super Like
- Specifications for TikTok Interactive add-on: Pop-out Showcase
- Specifications for TikTok Interactive add-on: Display Card for Auction, Reach, and Frequency ads
- Specifications for TikTok Interactive add-on: Gesture
- Specifications for TikTok Interactive add-on: Gift Code Sticker
- Specifications for TikTok Interactive add-on: Countdown Sticker
- Specifications for TikTok Interactive add-on: Voting Sticker
- Specifications for TikTok Interactive add-on: Download Card
- About Story Selection ad specifications
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Branded Effect
Ad Variations
- Ad formats /
- Interactive enhancements /
- Interactive add-ons /
About Story Selection ad specifications
Story Selection is an interactive add-on that provides a story-selection function for in-feed ads and lets audiences choose the next video that they want to watch.
Below is a list of required and optional creatives needed for Story Selection:
Creative | Format | Video duration & Ad specs | If it is required |
Main video | .mp4, .mov, .mpeg, .3gp | Minimum duration is 5 seconds (6 seconds for 6s Focused View ads), and the maximum is 60 seconds. We recommend shorter than 10 seconds | Yes |
Selection topic | Text copy | Within 40 EN characters (20 CN/KR/JP) | Yes |
Sub-video A | .mp4, .mov, .mpeg, .3gp | Maximum 30 seconds | Yes |
Sub-video A cover image | PNG, JPG | Dimension: 144*192 | Optional. The platform will use the image shown in the first second of the video as the cover image if one is not provided. This is suggested to provide to have a better user experience. |
Sub-video B | .mp4, .mov, .mpeg, .3gp | Maximum 30 seconds | Yes |
Sub-video B cover image | PNG, JPG | Dimension: 144*192 | Optional. The platform will use the image shown in the first second of the video as the cover image if one is not provided. This is suggested to provide to have a better user experience. |
For the Story Selection Page, keep text away from the edges and avoid covering the key element with the Play button.