About TikTok Market Scope
TikTok Market Scope is a full-funnel analytics platform that unifies first-party signals, content interactions, creator activity, and advanced modeling to show how audiences actually move across the TikTok ecosystem.
Note: TikTok Market Scope is available for select customers. Please contact your TikTok sales representative to learn more about gaining access.
Features
To support planning, creative development, optimization, and post-campaign analysis, Market Scope brings together core insight modules:
Audience insights help you understand how people engage with your brand across TikTok, from early discovery to high-intent behaviors, and how both your paid and organic touchpoints influence movement through the funnel. These insights make it easier to pinpoint where your strongest opportunities lie, see which audiences are gaining momentum, and tailor your strategy to the marketing activities that drive the greatest impact.
Brand perception functions as advanced social listening tailored to TikTok. It shows you how your brand is being talked about by people on TikTok across content, searches, and creator activity, capturing both positive and negative sentiment over time. It also includes vertical insights, which surface the top-trending videos, themes, and creators in your category so you can understand what’s resonating within your competitive landscape. It's ideal for teams focused on brand health, creative strategy, or reputation management.
Merchandise insights help e-commerce merchants understand what product categories in different industries are in demand based on TikTok content, as well as how their TikTok Shop is performing as a brand across the TikTok platform.
Industry analysis shows brands how TikTok users behave within a specific industry. It brings together category-level trends, audience behavior, and competitive context so you can plan with a broader market view, not just your own performance.
Post campaign report provides deeper analytics on how specific campaigns move audiences through the funnel. This module supports anyone responsible for performance measurement, media optimization, or post-campaign reporting.
Note: Certain features within TikTok Market Scope are available to select customers. Please contact your TikTok sales representative to learn more about gaining access.
