Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Creative partnerships
TikTok Creative Exchange
TikTok One overview
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- About TikTok One for advertisers
- About TikTok One for creators
- Types of TikTok One Solutions
- How creators can upgrade to TikTok One
- How to verify your business for TikTok One
- How to connect TikTok One with Business Center
- About payments on TikTok One
- How to manage TikTok One members
- How to set up your TikTok One Brand Profile
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TikTok One campaigns
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- How to create a Branded content with creators campaign in TikTok One
- How to set up a Creator content at scale campaign in TikTok One
- How to access creator information on TikTok One Creator Marketplace
- How to find creators to collaborate with in TikTok One using search and filtering
- How to find creators to collaborate with using the creator leaderboard
- About the TikTok One creator score
- How to create a TikTok One shortlist
- About the Private Creator Pool
- About TikTok One Campaign Reporting
- About Physical Product for TikTok One
- How to create a Physical Product campaign for TikTok One
- About Video Shopping Ads with Catalog for TikTok One
- About Spark Ad recommendations in TikTok One
- How to use Spark Ad recommendations in TikTok One
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TikTok One assets
TikTok One support
- Ad optimization /
- Creative partnerships /
- TikTok One overview /
About TikTok One for creators
TikTok One is a platform for creators to find business opportunities, partner with brands, and get paid for your creativity.
Note: After March 10, 2025, creators who had previously used TikTok Creator Marketplace and TikTok Creative Challenge to engage brand campaigns must transition to TikTok One in order to continue with new brand campaigns. No new campaigns will be posted in TikTok Creator Marketplace and TikTok Creative Challenge platforms. To transition to TikTok One, learn how creators can upgrade to TikTok One.
Features
With TikTok One, you'll have access to:
Simplified campaign management: Access everything you need to run brand deals on TikTok, including open brand opportunities, action items, and payouts.
More monetization opportunities: Find and sort opportunities by exploring different types of brand deals and applying to ones that fit your interests and expertise.
Enhanced discoverability: Get discovered by the right brands by applying to open opportunities or use our enhanced matching tools to pair you with opportunities that fit your profile.
Flexible payment options: Access to flat fee payments and revenue sharing options based on your campaign preferences.
Supercharged creative resources: Keep up with trends, creative best practices, and build your skills using our library of resources and tools.
TikTok One is open to creators by invitation or application. When a brand invites you to a campaign, you'll receive a TikTok inbox notification and a notification on TikTok One.
Applications are open opportunities that brands have posted on TikTok One for creators to join directly or apply for the brand's approval. When a brand accepts your application, you'll receive an in-app notification.
Visit the TikTok Creator Academy for more creation and monetization resources.