About TikTok Pixel for Mercado Shops

TikTok-pixeln är en kod som du kan placera på din webbplats som gör det möjligt att dela webbplatshändelser med TikTok. Den hjälper dig att hitta nya kunder, optimera dina kampanjer och mäta annonsresultat. Läs mer om TikTok-pixeln.

With TikTok for Mercado Shops, you can install the TikTok Pixel with just a few clicks with no changes to website code required.

Benefits

• Easy implementation: With the click of a button, use TikTok Pixel and Events API to enhance ad performance and gain cutting-edge insights into your advertising.

• Full-funnel events are included with the integration, allowing you to measure valuable actions throughout the customer journey.

• Streamlined steps to create and install your TikTok Pixel and enable Events API.

• Standardized event rules specific to your ecommerce platform's unique user journey.

Features

• Advanced Matching: Turn on Advanced Matching to help improve conversions by allowing TikTok to deliver your ads more efficiently to people who are likely to convert.

• Audience enrichment: Build custom audiences for your campaigns to show relevant ads to potential customers.

• Product parameters: Send additional information about website visitor actions, like total price of an order or product name and category. Parameters can unlock features like Value Based Optimization and enrich reporting with metrics like Return on Ad Spend (ROAS).

Note: Events API is included in your integration and is enabled during setup. Learn more about Events API here.

TikTok Events API

TikToks Events API är en säker server-till-server-anslutning som låter annonsörer dela de åtgärder som kunder vidtar på deras webbplatser direkt med TikTok. Events API hjälper företag att framtidssäkra och anpassa sig till det föränderliga ekosystemet för annonser genom att tillåta obehindrad delning av marknadsföringsdata mellan ditt företag och TikTok för att nå marknadsföringsmålen. Läs mer om Events API.

Advanced Matching

Advanced Matching is an optional feature available via the TikTok Pixel that enables advertisers to send privacy-safe hashed customer information including email addresses and phone numbers to better match TikTok ads with website conversions, and enrich audiences for retargeting. Learn more about Advanced Matching.

You can choose how customer data and browsing behavior is measured in your online store through TikTok business products. With Advanced Matching, you agree to share customer data with TikTok, which could include email, phone number, name, and location. Advanced Matching can increase your retargeting audience, drive better conversion attribution and improve your campaign performance.As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data.

As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data.

Note: Events API is automatically turned on when you set up the integration. TikTok's server-2-server technology will ensure that your data connections remain safe, reliable, and free of cookies to optimize tracking and delivery.

Learn more about the TikTok Partner Privacy Policy and TikTok Business Products (Data) Terms.