Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Web measurement
Web Data Connections
Web Events & Parameters
TikTok Web Measurement Tools
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- About TikTok Pixel
- How to Set Up and Verify TikTok Web Data Connection
- Enhance Data Postback with the TikTok Pixel
- How to Enable Auto Event Setup
- Troubleshoot with Pixel Helper
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- About using cookies with TikTok Pixel
- About Web Modeled Conversions
- About TikTok Pixel for Ecwid
- About Single Page Application Pageview Measurement for TikTok Pixel
- How to troubleshoot Pixel visibility in TikTok Ads Manager
- About Events API
- How to get started with Events API
- About Events API Payload Converter
- About the TikTok Event Builder
- How to Set Up Events and Parameters with Events Builder
- Partner Integrations for Web Events
- How to set up TikTok Pixel with Google Tag Manager in TikTok Events Manager
- How to set up Events API for server-side tagging in Google Tag Manager
- About Pixel sharing in Business Center
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
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TikTok Events Manager
Event Matching
TikTok Post Purchase Surveys
- Measurement /
- Web measurement /
- TikTok Web Measurement Tools /
About Events API
TikTok for Business offers tools that allow businesses to share marketing data with TikTok. TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser's marketing data, across web, app, and offline (eg. Store, CRM) channels with the ability to customize the information they share with TikTok.
For website connections, we recommend having an Events API integration with your existing Pixel integration to maximize performance benefits.
Note: Pixel or Events API set-up is a pre-requisite for our Web Conversions objective in TikTok Ads Manager.
Learn more how to get started with Events API.
Benefits of implementing TikTok's Events API include:
Improved ad delivery and targeting by capturing missing conversions: Connectivity issues and browser inconsistency can impact conversions reported via Pixel. With Events API, more conversions are reported and leveraged for measurement, optimization, and targeting.
Consolidate sharing all your event data in a single API: Send events from various channels, such as websites, mobile apps, physical stores (offline), and CRMs integrations in one API. This allows for a more seamless implementation, and may also result in increased efficiencies.
Granular control over the data your business shares with TikTok: With Events API, you only have to share the data required to meet your marketing objectives.
Resilient solutions for an evolving advertising ecosystem: The Events API together with an existing Pixel ensures a more sustainable transition in response to changes in the advertising industry.
We recommend the following setup for all web conversion clients to enhance performance:
Connection Type: Use both TikTok's Pixel and Events API together with Event Deduplication. Learn more about event deduplication.
Events and Parameters: Ensure that events throughout your user journey are shared consistently across your Pixel and Events API setup.
Match Keys: All relevant match keys are passed back to increase match rates for improved measurement and audience creation. Learn more about how to set up matching events with Events API.
Learn more about standard and custom events.