About TikTok Pulse Premiere

As part of TikTok Pulse suite, TikTok Pulse Premiere places your ad directly after videos from our top publisher partners in the sports, entertainment, and lifestyle categories.

How Pulse Premiere works

Pulse Premiere ads will run after content from partners such as Disney, NBCUniversal, Paramount, Conde Nast, NFL, MLS, MLB, NHL, BuzzFeed, Conde Nast, Dotdash Meredith, and Hearst Magazines. Within Pulse Premiere, lineups range from tentpole and IP-specific to run-of-network solutions. The videos within Pulse Premiere are selected from pre-defined handles and/or hashtags operated by publisher partners on TikTok that are a part of the program.

For brand suitability, the video after a Pulse Premiere placement is evaluated by the TikTok Inventory Filter using the Standard Tier. Learn more about the TikTok Inventory Filter.

Availability

Pulse Premiere is currently available to select advertisers in certain markets. Reach out to your TikTok Sales representative for more details.

Supported ad objectives, placements, and formats

• Ad objective: Reach

• Placement type: TikTok only, within the For You Feed

• Ad format: In-feed Spark Ads or non-Spark Ads

How to set up TikTok Pulse Premiere campaigns

Please work with your TikTok sales representative to see if Pulse Premiere is available to you and to set up a TikTok Pulse Premiere campaign.