Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Lead Generation
Lead generation campaigns
Instant Forms
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- How to create a lead generation campaign with an Instant Form
- How to create an Instant Form in TikTok Ads Manager
- Replace an attached Instant Form
- Edit the name of an Instant Form
- About Instant Form question types and settings
- About instant form custom components
- About the Form Layout for Instant Form
- About the Rich Content Form template
- How to create a rich content form
- About the Card layout for Instant Forms
- Create a Card layout form
- About the Form Card for Instant Forms
- How to access Leads data on Instant Forms
- About AIGC for Instant Forms
- How to create a custom disclaimer in Instant Form
- How to add a Business Locator question to your Instant Form
- How to add gated content to your Instant Form
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Leads Center
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- About TikTok Leads Center
- How to access Leads Center
- How to manage and download your leads in Leads Center
- About Leads Data Security
- How to access leads data
- How to troubleshoot downloading your leads on TikTok
- How to troubleshoot lead formatting
- How to create and share Instant Forms in Leads Center
- How to Connect your CRM with Zapier in Leads Center
- How to Integrate Klaviyo in Leads Center
- How to Integrate HubSpot in Leads Center
- How to integrate Google Sheets in Leads Center
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CRM integration
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- About available CRM integrations for TikTok Lead Generation with Instant Form
- How to edit your CRM integration settings
- How to integrate TikTok Lead Generation with Zapier
- How to Troubleshoot Zapier
- How to integrate TikTok lead generation with LeadsBridge
- How to Troubleshoot LeadsBridge
- How to integrate TikTok Lead Gen with HubSpot
- How to remove your HubSpot integration from TikTok Ads Manager
- How to install the TikTok For Business Plugin on WordPress
- How to integrate TikTok lead generation with Salesforce Marketing Cloud
- Troubleshooting TikTok Lead Gen with Salesforce Marketing Cloud integration
- How to integrate TikTok Lead Gen with Salesforce Sales Cloud
- How to integrate TikTok Lead Generation with Google Sheets
- How to integrate TikTok Lead Generation with Klaviyo
- How to Troubleshoot Webhooks
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Messaging Partners
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
- About the welcome message template for TikTok Direct Messaging Ads
- How to set up a welcome message template for TikTok Direct Messaging Ads
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Call Ads
Business Account Lead Generation
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- About Business Account Lead Generation
- How to set up lead generation from Business Account
- How to create a new lead generation form for Business Accounts
- How to manage and download collected leads from Lead Generation
- How to set up Lead Generation from Video Anchor and Live Anchor
- How to use auto lead capture for Business Accounts
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Lead quality optimization
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- About lead quality optimization
- About Deep Funnel Optimization
- How to set up Deep Funnel Optimization campaigns
- Tips for Deep Funnel Optimization
- About signal postback for lead quality optimization
- How to postback signals through csv
- How to postback signals through Zapier
- How to postback signals through Leadsbridge
- How to postback signals through Google Sheets
- How to postback signals through Events API
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- Ad objectives /
- Lead Generation /
- Leads Center /
How to access leads data
Last updated: May 2025
Before you begin
You can access the lead data:
In TikTok Ads Manager.
In Leads Center.
In your connected CRM. Learn how to connect a Customer Relationship Management System (CRM).
Note: TikTok Ads Manager only stores lead data for 90 days.
How to access lead data in TikTok Ads Manager
Log into TikTok Ads Manager.
Click on Campaign.
Click on Ad.
Select a Lead Generation ad.
In the Results column, click on Download Lead Data.
The leads data will include all the leads that were collected by that ad.
How to access lead data in Leads Center
Click the download icon on the top right corner of the navigation banner.
You can download the leads by selected time range.
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