How to create a lead generation campaign with an Instant Form

Last updated: November 2024

If you don't have a website lead form or are looking to create a native experience for your potential customers, TikTok's in-app Instant Form solution offers flexibility in lead capture and management.


Learn how to create a lead generation campaign with your own website.


Using an in-app Instant Form is helpful if you want to decrease friction for potential leads and qualify them later. TikTok's Instant Form solution allows:

  • Decreased user form friction

  • Building customer and email lists

  • Instant lead capture

  • Real-time Customer Relationship Management (CRM) system sync

  • Multiple form templates to choose from based on your specific lead generation needs.


How to create a lead generation campaign with an Instant Form

To set up lead generation with an in-app Instant Form, make the following selections at the campaign level:

  1. Log in to TikTok Ads Manager

  2. Click the Campaign tab.

  3. Click Create.

  4. Select Lead generation as the Advertising objective.

  5. Create a new Ad Group, selecting Instant Form as the Optimization Location.

  6. After setting up the Ad Group, you can create a new or attach an existing Instant Form at the Ad level in the Destination section.