When creating iOS 14 dedicated campaigns for App Installs objective or Catalog Sales objective, here are account management requirements:
There is no requirement to create a dedicated ad account for iOS14 app campaigns.
There is no limit on number of ad accounts that can be used for dedicated iOS 14 app campaigns.
Due to a new limit of 11 campaigns per iOS app when creating iOS 14 dedicated campaigns using the App Installs or Catalog Sales objective, we highly recommend streamlining account management for iOS to use fewer accounts (ideally a single account but no more than 2-3 total accounts) for all your app campaigns.
Use your existing TikTok Ads Manager account rather than creating a brand new one for iOS 14 dedicated campaigns, as historical data will help optimize your iOS dedicated campaign performance.
Use the same account for your iOS and Android campaigns as it will provide our backend system with additional signals for better iOS 14 campaign optimization.
When using agencies or resellers for app campaigns, advertisers should plan share the limit on number of campaigns per app and determine how many campaigns they want to allocate for agency usage vs. retaining for in-house management.
After ATT framework goes into effect, iOS 14.5 traffic cannot be reached from non-dedicated iOS 14 campaigns. Advertisers will be required to create dedicated campaigns to reach iOS 14.5 users when using the App Installs or Catalog Sales objective optimizing for clicks or installs.
The dedicated iOS 14 campaigns will operate with the following limitations.
Each iOS app will be limited to 11 active campaigns with 2 ad groups per campaign. 2 ad groups per campaign is now supported with the launch of the multi ad-group feature. For campaigns using 2 ad groups, modeled SKAN reporting is used at the ad group level. See
to learn more.
Dedicated iOS 14 campaigns with App Installs and Catalog Sales objectives will count towards the 11 limit, and advertisers will need to wait at least 72 hours after a campaign has ended to free up a campaign slot for a new campaign.
In order to operate with a limited number of app campaigns, we recommend grouping countries, consolidating lookalike and interest group audiences where advertisers either have similar bids or similar performance when measured by ARPU. For example, if they have two separate campaigns targeting English speaking audiences in the UK and US with similar bid and optimization goal, they can consolidate those to a single campaign.
In cases where you want greater flexibility in testing audiences or creatives, you should use the multi-ad group feature which allows 2 ad groups per dedicated campaign.
When thinking about your creative strategy, look at ad level SKAN reporting to understand creative-level performance. Leverage Automated Creative Optimization where possible to let the system find best performing creatives.
Standalone app install campaigns for Pangle will count towards the 11 campaign limit, so consider using Automatic Placement in order to deliver ads across TikTok and Pangle.
There are no changes to campaign structure for campaigns with the Traffic objective promoting app as iOS 14 traffic will be included in existing campaigns and there is no requirement to create dedicated campaigns.
iOS 14.5 traffic will not be included in existing campaigns. Advertisers will not be able to reach iOS 14.5 users using these objectives. We are scoping product mitigations for these objectives and will provide updates in the future.
There are no changes to campaign structure for Web objective campaigns as iOS 14 traffic will be included in existing campaigns and there is no requirement to create dedicated campaigns.
There are no changes to campaign structure for these objectives as iOS 14 traffic will be included in existing campaigns and there is no requirement to create dedicated campaigns.