Best practices for account management for iOS 14.5+

Last updated: July 2024

Due to a new limit of 15 campaigns per iOS app when creating iOS 14.5+ dedicated campaigns using the App Installs or Catalog Sales objective, we recommend streamlining account management for iOS to use fewer accounts. Such as one account and no more than 2 or 3 total accounts.
Use your existing TikTok Ads Manager account rather than creating a brand new one for iOS 14.5+ dedicated campaigns, as historical data will help optimize your iOS dedicated campaign performance.
Use the same account for your iOS and Android campaigns as it will provide our backend system with additional signals for better iOS 14.5+ campaign optimization.
When using agencies or resellers for app campaigns, you should plan to share the limit on number of campaigns per app and determine how many campaigns they want to allocate for agency usage versus retaining for in-house management.