How to add product links to TikTok videos

Adding product links to your TikTok videos can help people learn more about your products and make purchases directly from the app.

Before you begin

• You'll need to set up a TikTok Shop.

• TikTok Shop is currently available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.

How to add product links to TikTok videos

To create a video with a product link:

1. Create a video on the TikTok app.

2. Go to the Post module and click Add Link.

3. Select Products.

4. In the Showcase module, click Add to choose the product you want to feature in the video.

5. Enter a product name.

6. Click Add.

7. Repeat this process for each product link you want to add to your video.

8. Make necessary edits or additions.

9. Click Post.

Videos with product links will be submitted for an additional review process. Once the products are approved, the product link will appear above your username in the video. When someone taps the product link, it will take them to a Product Details Page, where they can learn more about your product and make a purchase.

Learn about Spark Ads in Video Shopping Ads to use your videos with product links in ads. This can help increase visibility and drive more sales.