For Sellers - claim, create TikTok Shop from Business Center
Last updated, May 2024

This article explains how you can connect your TikTok Shop from Business Center. It is typically for the following:

  • Sellers who run advertising on their own: Seller manages TikTok Shop products via an in-house commerce team and already has a TikTok Shop. The seller manages advertising via an in-house marketing team and already has a Business Center. The seller must connect the Business Center and TikTok Shop to run shopping ads.

  • Sellers who run advertising on their own and don't have a TikTok Shop yet: Sellers can create a new TikTok Shop to manage products and also run shopping ads.

If you are the partner (agency) of the merchant, please refer to this article: Requesting TikTok Shop Access from Business Center.


It allows Business Center admins to connect a TikTok Shop to Business Center in order to get access to Shop Ads and better reach interested shoppers.This feature improves the usage efficiency for sellers in Business Center to add their TikTok Shop into their Business Center. Those who don't have a TikTok Shop can create a new one using this feature.


Availability

Country and Regions

Beginning Feb 10, 2023

  • This feature is available to all direct and agency Business Centers registered in Singapore, Malaysia, Philippines, Vietnam, Thailand, China, United Kingdom, United States, and Indonesia, as well as all regular Business Centers globally.

  • The Business Centers can request access to any shop.


Benefits

For Sellers: Easily build connections between their TikTok Shops and TikTok advertising

  • Shorten and simplify the path to onboard their shops onto TikTok Business Center

  • Extend a set of permissions to partners to do TikTok advertising

  • Onboard their businesses to get access to live shopping ads and video shopping ads and better reach interested shoppers with ads


Use Cases

This feature is expected to be used in situations when multiple organizations are involved in TikTok Shop marketing.


Scenario A: Add my TikTok Shop

  • The seller's commerce team manages TikTok Shop products operation

  • The seller's marketing team runs advertising

The seller's marketing team wants to connect TikTok Shop with the Business Center to run shopping ads. The seller's marketing team could go to the Business Center and initiate the connection from the Business Center Side.


Scenario B: Create my TikTok Shop

The seller already has a Business Center and wishes to create a TikTok Shop to manage products. From the Business Center side, sellers could easily create their TikTok Shop when they don't have one.


Scenario A: Add my TikTok Shop

Step 1: In Business Center, the seller starts and then completes the setup for "Add My TikTok Shops"

  1. Make sure user has admin access to the Business Center from which they'll request access to a TikTok Shop.

    • Otherwise, users can request their Business Center admin to add them as co-admin.

  2. In Business Center, go to Assets and click Shops.

  3. Click Add my TikTok Shop.

    • When currently there are no stores in this Business Center:

      Gif showing how to Click Add my TikTok Shop

    • When currently there are stores in this Business Center:

      Gif showing When there are stores in this Business Center

  4. Select the TikTok Shop, click Start setup in TikTok Seller Center, and complete setup.

    When currently the user is a Seller Center member of the TikTok Shop:

    • Select TikTok Shop, then click Start setup in TikTok Seller Center.

    • Then finish the steps and click Complete setup.

      Gif showing how to click Start setup in TikTok Seller Center, and complete setup

    When currently the user is not a Seller Center owner or main administrator or advertising administrator member of the TikTok Shop:

    • The TikTok Shop does not appear in the dropdown.

      Gif showing when The TikTok Shop does not appear in the dropdown

    • In this scenario, the user can request the TikTok Shop owner to grant the user the Ad Administrator role in Seller Center.

      Gif showing how to request the TikTok Shop owner to grant the user the Ad Administrator role in Seller Center

    • Afterward, the user can return to Business Center to select TikTok Shop, then click Start setup in TikTok Seller Center.

    • Then finish the steps and click Complete setup.

      Gif showing how to finish the steps and click Complete setup

Step 2: Seller allocates TikTok Shop Permissions in Business Center

Assign TikTok Shop access to new members:

  • In Business Center, go to Assets and click Shops. Find the TikTok Shop you'd like to add members or partners to.

  • Click Assign new members under "Members" or Share with Partner under the "Partners" tab.

  • Assign TikTok Shop access to new member(s)

    • Checkmark the member(s) or partner(s) who need access to this TikTok Shop for advertising purposes, assign permission, then click Assign.

      Gif showing how to Assign TikTok Shop access to new member(s)

Assign TikTok Shop access to a new partner(s).


Checkmark the member(s) or partner(s) who need access to this TikTok Shop for advertising purposes, assign permission, then click Assign.

Gif showing how to Assign TikTok Shop access to new partner(s).

If any individuals need access to this TikTok Shop for advertising purposes but who are not in your Business Center yet, you can invite them to Business Center first and assign permissions:

  • Click Members under "Users", then click Invite member.

  • Paste the email address to which the invitations will be sent, select permission, and click Next.

  • Select the ad accounts in which they need to set up the ads, select permission, then click Confirm.

  • Once the members accept the invitation to join Business Center, repeat step 3 above to assign them permission to the TikTok Shop.

    Gif showing how to invite them to Business Center first and assign permissions

Step 3: Create Shopping Ads


Scenario B: Create my TikTok Shop

Step 1: In Business Center, the seller starts to create My TikTok Shop

  • Make sure user has admin access to the Business Center from which they'll request access to a TikTok Shop.

    • Otherwise, users can request their Business Center admin to add them as co-admin.


Add my TikTok Shop, Click Create a new TikTok Shop

  • In Business Center, go to Assets and click Shops.

  • Click Add my TikTok Shop.

  • Click Create a new TikTok Shop, get redirected to https://seller.tiktok.com, select the shop's region, and finish the steps to create a new shop. Upon creating the new shop, the user will automatically become the shop's owner.

Scenario B Step 1 Gif Showing How to Create a new TikTok Shop

Step 2: Seller allocates TikTok Shop Permissions in Business Center

Assign TikTok Shop access to new members:

  • In Business Center, go to Assets and click Shops. Find the TikTok Shop you'd like to add members or partners to.

  • Click Assign new members under "Members" or "Share with Partner" under the "Partners" tab.

  • Assign TikTok Shop access to new member(s)

    • Checkmark the member(s) or partner(s) who need access to this TikTok Shop for advertising purposes, assign permission, then click Assign.

Scenario B Step 2 Gif Showing How to Assign TikTok Shop access to new member

Assign TikTok Shop access to a new partner(s).


Checkmark the member(s) or partner(s) who need access to this TikTok Shop for advertising purposes, assign permission, then click Assign.

Scenario B Step 2 Gif showing How to Assign TikTok Shop access to new partner

If any individuals need access to this TikTok Shop for advertising purposes but who are not in your Business Center yet, you can invite them to Business Center first and assign permissions:

  • Click Members under "Users", then click Invite member.

  • Paste the email address to which the invitations will be sent, select permission, and click Next.

  • Select the ad accounts in which they need to set up the ads, select permission, then click Confirm.

  • Once the members accept the invitation to join Business Center, repeat step 3 above to assign them permission to the TikTok Shop.

Scenario B Step 2 Gif Showing How to invite them to Business Center first

Step 3: Create Shopping Ads

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