Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Creating ads in other TikTok tools
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Shop and Seller Center
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- How to set up TikTok Shop in TikTok Seller Center
- Best practices for TikTok Shop
- How to request access to a TikTok Shop in Business Center
- How to connect a TikTok Shop to a Business Center
- How to add new members or partners to your TikTok Shop in Business Center
- How to manage account permissions in Seller Center
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- Ad creation /
- Creating ads in other TikTok tools /
- TikTok Shop and Seller Center /
How to connect a TikTok Shop to a Business Center
You can connect a TikTok Shop to a Business Center to create TikTok Shop Ads and manage permissions for your products and creative assets.
Before you begin
You'll need admin access in your Business Center. Learn about Business Center roles and permissions.
You'll need admin access to a TikTok Shop. If you don't have one, you'll need to create a TikTok Shop first.
Only one Business Center can be linked to a TikTok Shop, but you can share access to the shop with other Business Center accounts. Learn how to add new members or partners to your TikTok Shop in Business Center.
How to connect a TikTok Shop to a Business Center
To connect a TikTok Shop to a Business Center:
Sign in to your Business Center account.
Click Accounts in the left-hand menu.
Click Shops.
Click Add Shop.
Choose the shop you want to add and click Start setup in TikTok Seller Center. If you don't have a TikTok Shop yet, you can click Create a new TikTok Shop.
Complete the steps in Seller Center and click Finish Setup.