Advertising Credit Terms and Conditions

1. What is the purpose of these Terms and Conditions?

These Advertising Credit Terms and Conditions (“Ad Credit Terms”) govern Your use of the time-limited advertising credit issued by TikTok (“Ad Credit"). By receiving, activating, depositing or otherwise using an Ad Credit, You agree to be bound by these Ad Credit Terms as well as all applicable TikTok terms, policies and procedures, including, as applicable, TikTok Terms of Service, TikTok Business Terms of Service, TikTok For Business Commercial Terms of Service and TikTok for Business Advertising Terms;("TikTok Terms"). For the purposes of these Ad Credit Terms, “You” or “Your” means the entity or individual awarded the Ad Credit for its business or commercial purposes.

2. What is an Ad Credit?

An Ad Credit is a form of credit which You may use on the entertainment platform ‘TikTok’ only (“Platform”) to pay for Your advertising on the Platform.

3. How can you access the Ad Credits?

To access the Ad Credits you must (a) have a valid ‘TikTok Ads Manager’ account with capabilities of managing advertising campaigns and accessing Ad Credits; and (b) use the TikTok Ads Manager to spend the Ad Credits, whereby the terms, conditions and policies of the TikTok Ads Manager shall apply.

4. What restrictions are there on Ad Credits?

(a) Ad Credits in Your TikTok Ads Manager account will be applied to Your advertising spend in priority to other forms of payment.

(b) You will be charged the balance of any advertising orders that exceed the value of the Ad Credit applied to that order. If you wish to place an advertising order which exceeds the value of the Ad Credits in your account, You will be notified of any additional balance that you will be required to pay either within the TikTok Ads Manager or by way of a post-pay invoice.

(c) Ad Credits can only be used against new advertising purchased and may not be used to fulfil outstanding debts or fees.

(d) Advertising inventory is subject to availability on the Platform.

(e) Ad Credits will expire on the expiry date which will be indicated within your TikTok Ads Manager account.

(f) Ad Credits are non-refundable and have no cash value.

(g) Ad Credits are non-transferable and cannot be sold to any third party. TikTok is not obligated to accept any Ad Credit presented by a third party.

(h) An Ad Credit may be redeemed only once.

(i) TikTok may revoke Ad Credits at any time without prior notice or consent if TikTok reasonably believes that the Ad Credit is being used fraudulently or in breach of the TikTok Terms.

(j) TikTok reserves the right to charge You for advertising paid with Ad Credits in a fraudulent manner.

(k) TikTok will not refund you for any advertising paid with Ad Credits which is subsequently withdrawn, cancelled or suspended as a result of being in breach of any TikTok Terms.

(l) TikTok reserves the right to place additional restrictions (notification by email being sufficient) in respect of Your use of the Ad Credits. By way of example only, You may be restricted to redeeming the Ad Credits for a certain territory only or You may only be able to use the Ad Credits using a certain type of advertising inventory. These serve as examples, and are not an extensive list of restrictions that TikTok may place on Your use of the Ad Credits.

(m) Ad Credits can only be used if they are in the same currency as Your TikTok Ads Manager account, unless otherwise agreed.

(n) If there are no restrictions on the territorial use of Your Ad Credits, You may request Ad Credits to be allocated to Your TikTok Ads Manager account in a different territory or currency. TikTok will apply its official nominated exchange rate to any such transfers. You will bear any exchange rate fluctuations, taxes and any liability for withholding taxes. You will indemnify and hold TikTok harmless from and against any claim arising out of Your failure to do so.

(o) Ad Credits must not be used in any way that would breach applicable laws, including in a manner that would constitute an offence under applicable anti-bribery, corruption and anti-money laundering legislation.

(p) You agree to comply with any applicable trade, economic, and financial sanction laws and regulations, including without limitation those administered and enforced by the United States, the People’s Republic of China, the European Union, the United Kingdom, the United Nations or other applicable government authorities (collectively, “Trade Controls”). Accordingly, Ad Credits cannot be used in Cuba, Iran, North Korea, Syria, Crimea, Donetsk and Luhansk and any other territory subject to Trade Control restrictions.

5. Use of Ad Credits may result in tax implications for You

(a) You acknowledge that use of Ad Credits may be subject to applicable taxes and levies, including, without limitation, withholding taxes. You are responsible for bearing and remitting any taxes that apply to the Ad Credits.

(b) You will indemnify and hold TikTok harmless from and against any claim arising out of Your failure to do so. If any such withholding or deduction is required by law, You will not be entitled to any additional Ad Credits or payment of any kind from TikTok so as to receive the same total amount that You would have received if no such withholding or deduction had been required. TikTok will not unduly restrict providing copies of tax residence certificates or other relevant documents where a tax treaty exists to reduce or negate a legal obligation for You to withhold.

6. General

(a) TikTok may update or amend these Ad Credit Terms at any time without prior notice to You.

(b) In the event of any dispute arising in relation to the allocation or use of any Ad Credits this will be determined at TikTok's sole discretion and its decisions in this regard are final and binding.

(c) If there is any dispute between these Ad Credit Terms and the TikTok Terms, the TikTok Terms shall prevail.

(d) If You experience any technical difficulty in redeeming the Ad Credit You should report this here: Share your feedback | TikTok.