Appendix to Terms and Conditions of New Advertiser Campaign Rebates

Last updated: October 2025

Requirements of objective, destination, optimization goal, and (if applicable) optimization event:

Objective

Destination

Optimization goal

Optimization event of pixel

Web conversion

Website

Conversions

Purchase

Lead generation

TikTok instant form

Form submissions

N/A

Lead generation

Website form

Conversions

Form on web register

Traffic

Website

Landing page views

N/A