Attribution Analytics - How to view Time To Conversions

Time To Conversions provides insights into the average time it takes to convert after the last ad interaction and the number of attributed events recorded daily after ad exposure, allowing you to understand the average time to conversions after ad click (CTA) or ad view (VTA) and complement your paid efforts with organic strategies and discounts.

How to view Time To Conversions

To view Time to Conversions analytics:

1. Log in to TikTok Ads Manager.

2. Click Analytics.

3. Click Attribution analytics.

4. Click Time to Conversions.

5. Select Filters. You can choose from:

   • Event filter: Multi-select option to see the events you care about. For example, select Complete Payment to view only that event.

   • Date filter: Select the date range for which you want to see time to conversion data.

Based on the attributed data, we provide recommendations for your ad account. You can hide these recommendations to see the insights for time to conversion and touchpoints to conversion directly.