Available timing of Call to Action content and background color
Available timing of Call to Action content and background color for Reservation and Reach and Frequency ads
Ad Type | CTA Content | CTA Background Color |
In-feed video ads | Persistent in the ad | Appears after 2 seconds of video play |
Topview ads | Appears after 3 seconds of video play | Appears after 5 seconds of video play |
Available timing of CTA content and background color for Auction ads
Ad Type / Ad Group Type | CTA Content | CTA Background Color |
-Cost per Thousand Impressions (CPM) -Cost per Click (CPC) | Persistent in the ad | Appears after 5 seconds of video play |
Optimized Cost per Thousand Impressions (oCPM) | Appears after 3, 4, or 5 seconds of video play | Appears after 4, 5, 6, or 7 seconds of video play |
Cost per View (CPV) | Appears after 5 or 6 seconds of video play | Appears after 4, 5, 6, 7, 8 seconds of video play |
For oCPM and CPV ad groups, a time range is given as the exact timing that the CTA appears will be dynamically selected based on a person's past video consumption habits.