Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to duplicate an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- Call to Action buttons /
Available timing of Call to Action content and background color
Available timing of Call to Action content and background color for Reservation and Reach and Frequency ads
Ad Type | CTA Content | CTA Background Color |
In-feed video ads | Persistent in the ad | Appears after 2 seconds of video play |
Topview ads | Appears after 3 seconds of video play | Appears after 5 seconds of video play |
Available timing of CTA content and background color for Auction ads
Ad Type / Ad Group Type | CTA Content | CTA Background Color |
-Cost per Thousand Impressions (CPM) -Cost per Click (CPC) | Persistent in the ad | Appears after 5 seconds of video play |
Optimized Cost per Thousand Impressions (oCPM) | Appears after 3, 4, or 5 seconds of video play | Appears after 4, 5, 6, or 7 seconds of video play |
Cost per View (CPV) | Appears after 5 or 6 seconds of video play | Appears after 4, 5, 6, 7, 8 seconds of video play |
For oCPM and CPV ad groups, a time range is given as the exact timing that the CTA appears will be dynamically selected based on a person's past video consumption habits.