Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Insights and reporting
Reports
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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Audience Insights
Video Insights
About Attribution Analytics
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- About Attribution Analytics in TikTok Ads Manager
- Attribution Analytics - How to view Performance Comparison analytics in TikTok Ads Manager
- Attribution Analytics - How to view Time To Conversions in TikTok Ads Manager
- Attribution Analytics - How to view Touchpoints To Conversion analytics in TikTok Ads Manager
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Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Metrics glossary /
About basic metrics and definitions in TikTok Ads Manager
TikTok Ads Manager offers various reporting metrics to measure and optimize campaign performance. You can use the following list as a guide to the basic metrics and definitions in TikTok Ads Manager.
Core metrics
Clicks (all): Number of clicks from ads, including social interactions.
Clicks (destination): Number of clicks leading to a specified destination.
Frequency: Average number of times each user saw an ad over a given time period.
Impressions: Number of times ads were shown.
Paid likes: Number of times an ad was liked during the ad impression.
Reach: Number of unique users who saw ads at least once.
Conversion metrics
Conversions: Number of times an ad resulted in the selected optimization event.
Conversion rate (CVR): Percentage of conversions received out of all impressions.
Conversion rate (CVR, clicks): Percentage of conversions received out of all destination clicks.
Real-time conversions: Number of times an ad resulted in the optimization event (real-time).
Real-time conversion rate (CVR): Percentage of conversions received out of all impressions (real-time).
Real-time conversion rate (CVR, clicks): Percentage of conversions received out of all destination clicks (real-time).
Cost and efficiency metrics
Cost: Total ad spend.
Cost per 1,000 people reached: Average cost to reach 1,000 unique users.
Cost per conversion: Average amount spent per conversion.
Real-time cost per conversion: Average amount spent per conversion (real-time).
CPC (destination): Average cost of each click to a specified destination.
Next steps
Learn about reporting metrics available in TikTok Ads Manager.
Learn how to create and manage reports for your campaigns in TikTok Ads Manager.