Reports help you view, organize, and analyze your data. Large amounts of data can be easily put into tables and charts to better help you visualize your results and spot meaningful patterns and trends. Your reports can be found under the Analytics menu at the top of TikTok Ads Manager under Custom reports.
Note: You can see search terms and custom reports by going to Dimension, clicking Targeting, and selecting Ad Type. To learn more about Search Ads Toggle, refer to About Search Ads Toggle, FAQs for Search Ads Toggle, and About negative keyword match types.
In this article, you'll learn how to create, save, manage, and export different types of reports.
How to create a report
Click Custom reports under the Analytics menu at the top of your TikTok Ads Manager dashboard.
Click Create to view a drop-down menu and choose from Custom report or From template.
To download a report that documents your Ad or Ad Group Performance data, you can choose between two options:
Scheduled Running: Set a schedule to receive automatically generated reports that are delivered via email.
Run & Export: Immediately run your report for export and download.
How to create a Custom report
Custom reports are ideal to use if you wish to create reports according to your specifications.
Click Custom reports under the Analytics menu at the top of your TikTok Ads Manager dashboard.
Click Create on the Reporting page, and then select Custom report.
Opening the Custom reports page will show you a list of Dimensions and Metrics on the left.
Dimensions: Related to groupings of your data. Dimensions appear as rows in your report. For example, campaigns, ad groups, ads, placements, etc.
Metrics: Related to ad performance data. Metrics appear as columns in your report. For example, CPM, CPC, CTR, and CVR.
Select the preferred dimensions and metrics you wish to display in your report.
Once selected, they will automatically be shown on the screen.
With your chosen data, select the time range for your data.
You can select the data from yesterday, the last 7 days, the last 30 days, or enter a custom date.
In addition to a simple pivot table, you can alternatively view your report through a Trend line. Open the Pivot table drop-down menu and select Trend line.
4. To save your report, click Save and name your report.
How to create reports from a template
Pre-defined report templates are a simpler alternative to building a Custom report. These templates developed by TikTok make it easy to build reports with a professional look and feel.
Click Custom reports under the Analytics menu at the top of your TikTok Ads Manager dashboard.
Click Create on the Reporting page, select From template, and choose between Ad Group Performance or Ad Performance.
The most relevant Dimensions and Metrics will be displayed based on your selected template. You can add, delete, or modify the Dimensions and Metrics as needed.
Select your time range.
If necessary, set up Scheduled Running (see below).
Click Save and name your report.
How to create reports across multiple Ad Accounts
Users with analyst, operator or admin roles in TikTok Ads Manager can create reports across multiple ad accounts. If this option is available to you, it will appear in the top left corner of your Reporting page. To create a report across multiple ad accounts:
Click Custom reports under the Analytics menu at the top of your TikTok Ads Manager dashboard.
Select Create and choose from Custom report or From template.
Next to Selected accounts, click into your ad accounts to select which ones you want to include in your report. You can choose up to fifty accounts to include in your report.
Note the standardized timezone that will be displayed in your report and choose whether or not you want to standardize your currency. If you choose not to standardize across multiple currencies, the sorting function will be disabled and the total value will not be calculated. Instead, it will be shown as "-".
How to create Scheduled reports
Scheduled reports let you set a schedule to receive automatically generated reports that are delivered via email. You can designate up to 5 emails to receive the Scheduled report.
From the Analytics menu, click Custom reports.
Select Create and choose from Custom report or From template.
Click Scheduled Running.
Choose the frequency, recipient(s) and format.
Click Save.
You can choose how often your reports are delivered with the following options:
Frequency | Scheduled Delivery |
|---|---|
Daily | Every day |
Weekly | On Monday of every week |
First Day of Every Month | The first day of every month |
Last Day of Every Month | The last day of every month |
The system sends the scheduled email immediately after it completes data processing. This process typically takes about 5 to 6 hours, depending on the volume of the data. Report emails should deliver around 5-6 AM, according to your ad account time zone.
Note:
Only users who have access to TikTok Ads Manager can download the report.
The Scheduled report will be automatically canceled if the report is not downloaded by any recipient for 3 consecutive months.
How to manage reports
The Reporting page lets you easily access your saved reports, as well as edit, delete, and export options.
How to edit reports
Click the report name that you wish to edit and a slider will display your settings.
Edit your settings and click Save.
How to save reports
When creating a new report or editing an existing report, always remember to save your changes by clicking Save in the bottom right corner of the page.
How to export reports
Currently, exports are only available in .csv and .xlsx formats. Once a report is created, you can download and export the report using multiple methods.
Click Run & Export on the Reporting page.
Name your report and choose your format.
Click Export under a saved report.