Best practices for maximizing net sales
Maximize Net Sales is a powerful optimization goal that guarantees your return on ad spend by aligning costs with your actual sales after refunds. To get the most out of this feature, it's important to set it up and monitor it effectively.
Tips for success
Follow these best practices to improve your campaign performance and achieve your advertising goals.
Choose the right ROI target. Your Net Sales ROI target will be different from a Gross Revenue ROI target because it accounts for refunds. For example, if your previous Gross ROI target was 10 with a 10% refund rate, we recommend setting your new Net sales ROI target to 9 to achieve a similar scale and performance.
Monitor key performance metrics in the campaign list. New metrics added to the campaign list include:
Optimization Goal: You can choose your optimization goal between Net Sales (new mode) and Gross Revenue (original GMV Max) .
Refunded Ad Cost: The ad costs for return and cancel orders that have been refunded during the selected period.
Refund GMV: The total value of all refunded orders during the selected period.
Track your ad costs in the Finance page. To see how ad costs are deducted from your sales, navigate to the Finance page in Seller Center. Under Transaction, you can view the Shop ads Commission fee for each order, which represents the ad cost.
For more detailed instructions and information, refer to these resources:
