About Business Account Lead Generation
Business Account Lead Generation is the process of identifying and cultivating potential customers (leads) organically for a business account. TikTok's lead generation solutions enable audiences to connect directly with your business.
Benefits and Features
Business Account Lead Generation offers:
Various Calls to Action: Get Quote, Sign up, Special offer, Apply Now, and Subscribe.
The ability to track and download leads and prime lower-funnel sales.
Help to drive interest in your new products and features, branding opportunities, or special offers to enhance CTA engagement.
The ability to collect leads directly from TikTok video and live stream by using Business Account Lead Generation video anchor and LIVE anchor.
The ability to be used in TikTok videos and live streams with TikTok ads products like Spark Ads and Promote.