Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
TikTok accounts
TikTok accounts overview
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- Types of TikTok accounts
- About linking a personal TikTok account with a TikTok for Business account
- How to link a new TikTok For Business Account with a TikTok Account
- How to unlink a TikTok account from an existing TikTok for Business Account
- How to link an existing TikTok For Business Account with a TikTok Account
- How to deactivate your TikTok for Business account
- How to reactivate your TikTok for Business account
- How to request an account review
- How to troubleshoot age restrictions to link TikTok and TikTok for Business Accounts
- About the Identity feature on TikTok Ads Manager
- How to set up Identity
- How to troubleshoot identity verification issues
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Create a TikTok ad account
TikTok Business Account
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- About TikTok Business Account
- TikTok Business Account Features
- How to switch to a TikTok Business Account
- About business registration
- Business Account integration with Business Center
- About automatic messages for Business Accounts
- How to set up automatic messages for Business Accounts in the TikTok app
- About Business Account Lead Generation
- About Destination Links
- How to use Destination Links
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Business Verification
TikTok Shop and Seller Center
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- How to set up TikTok Shop in TikTok Seller Center
- Best practices for TikTok Shop
- How to request access to a TikTok Shop in Business Center
- How to connect a TikTok Shop to a Business Center
- How to add new members or partners to your TikTok Shop in Business Center
- How to manage account permissions in Seller Center
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TikTok Organization Account
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- About Organization Accounts
- List of unavailable features for Organization Accounts
- How to create an Organization Account in Seller Center
- How to create an Organization Account in Business Center
- How to link to an existing Organization Account in Seller Center
- How to unlink an Organization Account in Seller Center
- How to log in to an Organization Account on TikTok as a Seller Center user
- How to log in to an Organization Account on TikTok as a Business Center user
- How to grant members access to Organization Accounts in Business Center
- About updating a Personal or Business Account to an Organization Account
- List of Organization Account update eligibility requirements
- How to cancel the Organization Account update in the TikTok app
- How to update a Personal or Business Account to an Organization Account in Seller Center
- How to cancel the Organization Account update in Seller Center
- How to manually end the trial period for Organization Account update in Seller Center
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- Getting started /
- TikTok accounts /
- TikTok Business Account /
About Business Account Lead Generation
Business Account Lead Generation is the process of identifying and cultivating potential customers (leads) organically for a business account. TikTok's lead generation solutions enable audiences to connect directly with your business.
Benefits and Features
Business Account Lead Generation offers:
Various Calls to Action: Get Quote, Sign up, Special offer, Apply Now, and Subscribe.
The ability to track and download leads and prime lower-funnel sales.
Help to drive interest in your new products and features, branding opportunities, or special offers to enhance CTA engagement.
The ability to collect leads directly from TikTok video and live stream by using Business Account Lead Generation video anchor and LIVE anchor.
The ability to be used in TikTok videos and live streams with TikTok ads products like Spark Ads and Promote.