Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create a campaign
Ad campaign structure
How to create a campaign
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- How to set up an ad campaign in TikTok Ads Manager
- How to choose the right objective in TikTok Ads Manager
- How to duplicate a campaign in TikTok Ads Manager
- About HTTPS Website Links for TikTok Ad Campaigns
- About Smart Performance Campaign
- Best Practices for Smart Performance Campaign
- How to fill the payer information per DSA
- How to troubleshoot low impressions
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Budget and scheduling
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- About budgets for TikTok Ads
- About lifetime budgets
- About daily budgets
- About Dynamic Daily Budget
- How to schedule a budget change
- How to check ad scheduling in TikTok Ads Manager
- About campaign budget optimization
- How to set up Campaign Budget Optimization
- About Value-based Optimization for web
- How to set up a daily budget in Tiktok Ads Manager
- Best practices for budget
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Special ad categories
Split Testing
- Ad creation /
- Create a campaign /
- How to create a campaign /
How to troubleshoot low impressions
Optimizing your campaign on TikTok Ads Manager requires some key considerations regarding budget, bidding, and creatives. Learn about best practices to help guide you on campaign optimization and troubleshooting.
Before you begin
Before you begin, review the following best practices:
Learn more about budget best practices.
Learn more about bidding best practices.
Learn more about all bidding methods.
Learn more about creative best practices.
How to troubleshoot low impressions
To troubleshoot low impressions for your ad groups:
Verify that your ads are approved.
Make sure your ad groups and ads are active.
Check that your ads are scheduled according to your account’s time zone.
Confirm that the resolution of the video creative is below 640 x 640 pixels.
Verify that you have enough funds in your account.
Broaden your targeting to reach more potential people.
Try increasing your bid to optimize for competition. Your current bid might be too low.
Make adjustments to the targeting, bid or creative if your overall ad group performance is declining.