创建富内容表单

The rich content form is an Instant Form template for creating informative and engaging lead forms. With the rich content form, you can show more about your brand and offerings through structured content blocks directly embedded within the form.

Before you begin

• Learn about the rich content Form template.

• Learn how to create a lead generation campaign with an Instant Form.

如何创建富内容表单

在 TikTok 广告管理平台，你可以进入“工具”选项卡创建富内容表单，也可以在创建推广系列时创建这类表单。从“工具”选项卡创建富内容表单：

1. 登录 TikTok 广告管理平台。

2. 选择“工具”选项卡。

3. 选择“即时体验页面”。

4. 选择“即时表单”。

5. 点击“立即制作”。

6. 选择“富内容表单”模板。

在创建推广系列时创建富内容表单：

1. 创建线索收集推广系列。

2. 在广告组层级，选择即时表单作为优化位置。完成其余的广告组设置，然后继续进入“目标页面”板块。

3. 找到“目标页面”板块，然后点击“+ 新建”。

4. 选择“富内容表单”模板。

注意：如果你有与 TikTok 集成的客户关系管理系统，请关联该系统。

How to customize a rich content form

1. Click Settings: Set up basic settings for language, color scheme, and tracking parameters.

2. Click Banner and introduction: Add an image for the form background and your logo. Then enter the name, headline for the form, and slogan (optional).

3. Click Questions: Add questions for gathering potential customers' personal information and custom questions based on your business objective.

4. Click Privacy Policy: Add in your product details, benefits, testimonials, steps, about us, and FAQs.

5. Click Add components: You can click the plus sign to add more components.

   

6. Drag components to reorder them.

   

7. On the Thank You screen, add a Thank You page to your form.

8. Click Complete.