How to create a lead generation campaign with an Instant Form

If you don't have a website lead form or are looking to create a native experience for your potential customers, TikTok's in-app Instant Form solution offers flexibility in lead capture and management.

Learn how to create a lead generation campaign with your own website.

Using an in-app Instant Form is helpful if you want to decrease friction for potential leads and qualify them later. TikTok's Instant Form solution allows:

• Decreased user form friction

• Building customer and email lists

• Instant lead capture

• Real-time Customer Relationship Management (CRM) system sync

• Multiple form templates to choose from based on your specific lead generation needs.

How to create a lead generation campaign with an Instant Form

To set up lead generation with an in-app Instant Form, make the following selections at the campaign level:

1. Log in to TikTok Ads Manager

2. Click the Campaign tab.

3. Click Create.

4. Select Lead generation as the Advertising objective.

5. Create a new Ad Group, selecting Instant Form as the Optimization Location.

6. After setting up the Ad Group, you can create a new or attach an existing Instant Form at the Ad level in the Destination section.

Learn how to create an Instant Form in TikTok Ads Manager.