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App promotion
App promotion objective
App Event Optimization
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- About App Event Optimization
- Best practices for App Event Optimization
- Available bid strategies for App Event Optimization
- About Event Count for App Event Optimization
- How to set up an App Event Optimization campaign
- About differences between App Retargeting and AEO/VBO
- List of requirements for App event optimization
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App VBO
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- About Value-based Optimization for app
- How to promote an app using Value-based Optimization
- Tips for Value-based Optimization for app
- Available bidding strategies for Value-based Optimization for app
- About the Target ROAS bidding strategy for app VBO
- How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
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iOS 14.5+ Guidance
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- About account management for iOS 14.5+
- About Bidding & Optimization Considerations for iOS 14+
- About iOS 14.5+ dedicated campaign limits
- About iOS 14 or higher Dedicated Campaign Quota Updates
- About iOS 14.5+ dedicated ad group statuses
- How to check iOS 14 dedicated campaign availability
- How to create an iOS 14.5+ dedicated campaign
- About editing an iOS 14.5+ dedicated campaign
- How to copy an ad group from an iOS 14.5+ dedicated campaign
- How to copy an ad from an iOS 14.5+ dedicated campaign
- About deleting an iOS 14.5+ dedicated campaign
- Best practices for account management for iOS 14.5+
- About Campaign objectives for iOS 14.5+
- Best practices for campaign objectives for iOS 14.5+
- Performance and Reporting Considerations for iOS 14 or Later Dedicated Campaigns
- About iOS real-time conversion reporting
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App Profile Page
App retargeting
iOS custom product page
- Ad objectives /
- App promotion /
- App Event Optimization /
About differences between App Retargeting and AEO/VBO
Last updated: February 2025
Both app retargeting and App Event Optimization / Value-Based Optimization are optimized toward in-app events or value. However, there are key differences between both.
| App retargeting | AEO/VBO |
Campaign objective | App Promotion | App Promotion |
Use Case | Installed user re-engagement | New user acquisition |
Tracking url | Retargeting url | User acquisition url |
iOS traffic | iOS 14.5 below: all iOS 14.5+: opt-in users | All (VBO in beta) |
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