About TikTok Shop Ads

Last updated: April 2025

If you have a TikTok Shop, you can create ads with the Sales objective in TikTok Ads Manager to create Shop Ads. TikTok Shop Ads will use the products from your shop, Showcase or Catalog that you choose, and can be optimized for actions that are the most valuable for your shop. Shop Ads using the Sales objective include:

How to edit your message settings in the TikTok App

  1. Log into your TikTok App and go to Profile. Click on the three-line icon in the top right corner.

  2. Select Settings and privacy.

  3. Select Privacy.

  4. Select Direct Messages.

  5. Set Allow direct messages from to Everyone.

Direct Message permission - TT app screenshot

How to edit your message settings in TikTok Ads Manager

Scenario 1: Your TikTok Ads Manager account has been linked with a TikTok account and you have the authorization to manage privacy settings.

  1. Log in to TikTok Ads Manager and create a Campaign.

  2. In the Ad level, select Identity.

  3. If the account you wish to select does not have permission to receive direct messages from everyone, hover over the account and click Set up.

Edit message settings TTAM - JPEG 1

4. Click Continue to grant your TikTok Ads Manager access to your TikTok account to change direct messages permissions.

Edit message settings TTAM - JPEG 2

5. Check the box to update your Business Account's direct messaging settings to Everyone.

Edit message settings TTAM - JPEG 3

Scenario 2: Your TikTok Ads Manager account has never been linked to a TikTok account.

  1. Log in to TikTok Ads Manager and create a Campaign.

  2. At the Ad level, under Identity, click on Connect account.

Edit message permission settings - 1

3. Sign in with your TikTok Business Account account and authorize linkage by clicking Continue.