TikTok Messaging Ads allow prospective customers to start conversations with businesses through TikTok Direct Messages and Instant Messaging Apps.

With Direct Messaging Ads, users are kept in the TikTok app, and directed to TikTok's direct messaging feature to start chatting with advertisers.

With Instant Messaging Ads, users are redirected outside of TikTok to the third-party messaging app, such as Facebook Messenger and WhatsApp, to start chatting with advertisers.

TikTok Messaging Ads are a good solution for advertisers looking to:

• Reach new customers: Tap into a new audience and meet new customers by leveraging the power of TikTok's vibrant community.

• Shorten the path-to-action: Two-way communication allows customers to get what they need from business to make a decision and take action faster.

• Qualify leads immediately: Screen for prospects that are likely to convert immediately.

• Put their customers at the center: Be where your customers are and build lasting business relationships with new and existing customers for higher lifetime value.

To get started with Direct Messaging Ads, refer to How to set up TikTok Direct Messaging Ads.

To get started with Instant Messaging Ads, refer to How to set up TikTok Instant Messaging Ads.

Note: TikTok Messaging ads are subject to policies that aim to prevent the advertisement of harmful products and services as well as harmful behaviors using TikTok Direct Messages. To learn more, refer to TikTok Messaging Ads policy.