How advertisers can set up a Partner Exchange project in TikTok One

Within TikTok One, Partner Exchange is a one-stop shop that enables fast, scalable video production and delivers large volumes of high-performing ad creatives specifically designed for TikTok. The platform gives advertisers instant access to a selection of the industry's best creative partners curated by TikTok that understand how to succeed on TikTok, provide end-to-end support from concept creation to video production and facilitate efficient collaboration at scale.

Before getting started

TikTok One Partner Exchange is available to advertisers within the TikTok One platform. Learn more about TikTok One and how to sign up for TikTok One.

How advertisers can set up a Partner Exchange project in TikTok One

1. Log in to TikTok One.

2. Create a project from the Home tab or the Projects tab.

   • You must be a verified business before creating a project in TikTok One. Learn how to verify your business for TikTok One.

3. Click Select under Partner Exchange.

4. Select your partner service type.

   1. Standard package: Select from pre-set options based on number of videos, whether you need completely new or remixed existing videos, whether to collaborate with TikTok creators, professional talent needed, and other criteria.

   2. Custom brief: Use a custom brief to define project requirements.

5. Invite partners.

   1. Standard package:

      1. Based on your brief details, selected package, and production guidelines, our matching algorithm will recommend a list of partners that can service your needs.

      2. Select a creative partner from the list.

      3. Proceed to review your order one final time before submission. Please review your project brief and make adjustments as needed. We recommend that you share as much information as possible for clear expectations and collaboration.

   2. Custom brief:

      1. Once your project details have been added & selected, you may review the full brief before submission.

         1. The project Price & Minimum spend requirements will only reflect once these are updated by your TikTok POC in the system. Given that this is a custom project, the price will be provided once the project has been reviewed.

         2. If you are eligible to receive funding for your project, you will notice the label Funded next to the price and in the overview in the top right corner

      2. Once the project brief has been reviewed and submitted, your Partner Exchange project is now live.

      3. Next, select your preferred creative partner by clicking on Explore partners or Invite partner.

      4. In the Explore partners page, you will find all partners available globally.

         1. Filter the list of partners based on your region and needs.

         2. Review a partner's profile and select one to invite a suitable creative partner to deliver on your project.

6. Your project is now submitted and pending TikTok's acceptance of your selected partner. TikTok will send the selected partner your project brief for review before finally accepting or rejecting the project.

Next steps

Once a partner accepts, you can proceed to start and manage the Partner Exchange project. Learn how advertisers can manage a Partner Exchange project.